DEI WATCH provides transparency on companies scaling back, dismantling DEI and donating to anti-DEI efforts.
WASHINGTON, Feb. 6, 2025 /PRNewswire-PRWeb/ -- As corporate diversity, equity and inclusion (DEI) efforts come under increasing attack, DEI Watch has launched as a consumer transparency tool to track which corporations remain committed to DEI and which are rolling back their pledges.
The platform (www.dei.watch) monitors corporate DEI commitments, policy shifts, and political contributions, helping consumers make informed purchasing decisions about the brands they choose to support.
"I kept seeing conflicting reports about which companies were standing by their DEI commitments and which were quietly rolling them back," said DeShuna Spencer, creator of DEI Watch and CEO of kweliTV. "With the landscape shifting every day, I wanted to create a space that keeps consumers informed and holds corporations accountable for the promises they've made."
DEI Watch categorizes companies into key groups based on publicly available data:
- DISMANTLED – Companies that have ended or significantly scaled back DEI efforts.
- COMMITTED – Companies that continue to actively support and implement DEI initiatives.
Each company listed on DEI Watch is hyperlinked to credible sources, ensuring transparency and accountability in reporting.
DEI Watch launches at a critical time as Trump's executive orders, right-wing lawsuits and corporate rollbacks threaten progress toward economic equity for marginalized communities.
"DEI isn't about lowering standards—it's about leveling the playing field," Spencer said. "Qualified Black professionals and other underrepresented groups have long been shut out—not because of a lack of talent, but due to systemic barriers that limit access to opportunities. DEI doesn't push merit aside for equity; it ensures that talent and hard work—not bias or exclusion—are what truly open doors for all."
While DEI Watch doesn't tell people whether to boycott a brand, it empowers consumers to make informed decisions about where they spend their money. The platform also features a Resources Page with trusted Black-owned marketplaces and media outlets for those looking to support businesses that align with their values.
About DEI Watch
DEI Watch, an independent consumer transparency platform launched by kweliTV CEO DeShuna Spencer, tracks corporate DEI commitments and political spending, empowering consumers with informed choices.
Visit www.dei.watch to learn more.
Media Contact
DeShuna Spencer, kweliTV, Inc., 1 888-981-1989 101, [email protected], https://www.dei.watch
SOURCE kweliTV, Inc.
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