New Line Promotes Balanced Scalp for Healthy Hair
HAUPPAUGE, N.Y., Feb. 12, 2025 /PRNewswire/ -- Desert Essence, a leading brand in natural personal care, announces a new line of hair care products designed specifically for dry scalps: Dry Scalp Care Pre-Shampoo Intensive Treatment, Dry Scalp Care Shampoo, and Dry Scalp Care Conditioner.
Dry scalp can be caused by a number of things including cold dry air, a reaction to ingredients in hair care products, aging and using products that strip the natural oils from skin, which can result in the scalp feeling dry, itchy and flaky(1). This results in hair that looks and feels dull and lifeless. Under the banner of "great hair starts at the root," the new Desert Essence line helps promote a healthy scalp by exfoliating, cleansing, soothing and nourishing, while balancing the scalp's microbiome.
The new Dry Scalp Care Pre-Shampoo Intensive Treatment (3.4 fl.oz) exfoliates the scalp with lactic acid, a gentle AHA (Alpha Hydroxy Acid) that works on the surface of the skin, while balancing and nourishing with a chicory-derived prebiotic, glucosamine HCI and peppermint oil, helping promote healthy hair. The combination of these ingredients gently breaks down dead skin cells, removes product build up and eliminates excess oil, while cooling and soothing dry itchy scalp to promote healthy looking hair.
The Dry Scalp Care Shampoo and Dry Scalp Care Conditioner are a gentle and nourishing combo. Featuring Australian tea tree oil and manuka oil, known for their antiseptic qualities, they help to neutralize bad bacteria that can cause dry, flaky skin. Both products also contain coconut oil and jojoba oil to nourish, as well as peppermint oil to soothe a dry itchy scalp.
"Desert Essence continues to expand our popular hair care line with a focus on bringing consumers premium quality products made with the finest natural ingredients," says Sharon Paguio, vice president of marketing. "This new Dry Scalp Care trio combines some of our top ingredients – tea tree oil, jojoba oil, manuka oil and coconut oil – into a powerhouse lineup to help promote healthy hair at the root," she notes.
The global Scalp Care market is projected to reach about $20.79 billion by 2030, partially driven by increasing interest from Gen Z and Millennial users who cite scalp health as part of their holistic BPC routine(2).
The new line is B-Corp Certified, Vegan and Cruelty-Free. Desert Essence Dry Scalp Care Pre-Shampoo Intensive Treatment (3.4 fl.oz) retails for $12.49; Dry Scalp Care Shampoo (8 fl.oz), and Dry Scalp Care Conditioner (8 fl.oz) both retail for $12.49 and are available for purchase online at www.desertessence.com and at select retailers nationwide.
Desert Essence was founded in 1978 and is a leader in natural personal care. The company draws its inspiration and ingredients from the desert, "a model of pristine balance and sustainability, where limited resources, if used responsibly, offer the body and spirit untold benefits." Using nutrient‐rich desert botanicals revered in native cultures for their healing properties, like Tea Tree, Jojoba, Aloe, and Argan Oils, Desert Essence's body, skin, and hair care products work in harmony with the body to soothe, nurture, and restore. True to its principle, the company works to ensure that both its products and practices reflect the serious commitment it has made to the health of the planet. Desert Essence is a Certified B-corp Corporation.
1. Watson, S. (2024, June 25). Dandruff vs. Dry Scalp: What's the difference? Healthline. https://www.healthline.com/health/skin-disorders/dandruff-vs-dry-scalp#dry-scalp-causes
2.Kantar Profiles/Mintel, January 2023, December 2023
Media Contact
Sarah Eykyn, Desert Essence, 1 2052396445, [email protected], www.desertessence.com
SOURCE Desert Essence
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