Digital Marketing Company, Lounge Lizard, Shares Marketing Strategies Worth Using in 2019
While existing strategies that helped power a business through the prior year should be retained and maintained, it also makes sense to be bold and investigate new opportunities and ideas that can increase website visits as well as conversions.
NEW YORK, Jan. 9, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is a New York Website Design company that is recognized within the web design and development industry for their amazing designs. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
The beginning of the year is always a good time to revisit business strategies and goals, especially those centered around marketing and sales. While existing strategies that helped power a business through the prior year should be retained and maintained, it also makes sense to be bold and investigate new opportunities and ideas that can increase website visits as well as conversions. Today the Digital Marketing Company, Lounge Lizard, shares marketing strategies worth using in 2019.
- Update old content – This concept should never go out of style for a few reasons. To start, old content that isn't being visited is simply wasting space. Additionally, taking the time to update content will provide more options on the content creation side of marketing as you re-use, update, or re-purpose old content, essentially getting extra life out of good ideas. By using analytics combined with a software tool such as Screaming Frog or WildShark SEO Spider Tool, both recommended by this Long Island SEO firm, the website can be crawled with data exported to a spreadsheet for manipulation and assessment. Older posts that have not been viewed in the past few years should be selected, sorted, and then reviewed. Content can then be removed, combined with other similar topic content pieces you are reviewing, or updated and optimized. Depending on the amount and history of content creation, this strategy may need to be employed on a monthly or quarterly basis to ensure old content isn't just clogging up the server.
- Use video guest blogging – Video just keeps growing with almost 5 billion videos being watched daily on YouTube alone. With this media format being so popular and used, it makes sense that it should be used in conjunction with guest blogging to increase engagement with both existing customers and potential customers. It is relatively inexpensive and easy to get started if you have a decent smartphone, a few good ideas, a spokesperson with a bit of personality, and a few hours to practice video editing along with learning about optimizing video on a platform such as YouTube.
- Optimize current blog content – This concept is like updating older content, but the focus is on content produced within the last few years that ranks well but doesn't convert at a high enough rate. Pages that have great rankings but aren't converting are missing something. Those pages should be carefully reviewed with new calls-to-action created to increase opportunities. Keywords should be carefully considered on each page in relation to the CTAs so that the phrasing more accurately matches the searchers intent for a better response.
- Integrate a SMS Chat feature – Live chat has gone from being a nice option to a must have feature. SMS chat is a unique approach to the live chat feature in that it allows more mobility for the customer as well as a better method to follow-up with customers for the business. On a website the SMS Chat widget looks just like a live chat option. The difference is that visitors input their phone number and grant permission to receive texts and then messages come and go via text. That means a customer does not have to stay tethered to the website and for lead nurturing and a business has a direct way to keep a conversation going with a customer.
- Use eBook marketing – eBooks are a premium method of delivering a lot of content. While video and blog series essentially accomplish the same task, eBooks can be used in different ways such as a freebie to encourage email signups, promoting blogs, or driving leads with an ad campaign focused on the free eBook. Additionally, while there are lots of great videos, blogs, and articles on the web, the eBook niche is less used with plenty of average or even subpar offerings floating around. That means a business which takes the time to utilize their knowledge and create interesting, targeted eBook content that is written with a professional level of style will be able to stand out from the crowd more easily than in other more jam-packed formats.
- Focus on UX for content – The user experience on a website is important, but especially so when it comes to content such as blogs and videos. Users, especially mobile, want content that loads quickly. Content should be analyzed for drop-off points where people are leaving so then CTA placement can be improved. Page interactions should be analyzed as well to identify any issues cause visitors to bounce which ultimately will cost leads and conversions. The better the experience, the longer people will stay on your site and the chances they convert increase.
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, social media agency, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com
SOURCE Lounge Lizard
Share this article