Summer Media Campaign to Support Disaronno Velvet Cream Liqueur
NEW YORK, May 15, 2023 /PRNewswire-PRWeb/ -- Disaronno International LLC, is proud to announce a new media campaign titled, "New Dolcevita – Dis is our Summer" to increase awareness for Disaronno Velvet Cream Liqueur during the key summer season. This new commercial will run on U.S. TV channels, such as A&E, BET, Comedy Central, Food Network, Hallmark Channel, LAFF, MTV, TBS ,TNT, TV Land, VH1, SyFy, AMC, Investigation Discovery, History Channel, streaming platforms, such as Hulu and YouTube and social media channels from May 15th until July 9th.
Exploring the Dolcevita Italian lifestyle, the commercial highlights Disaronno Velvet, which is referred to as "The New Dolcevita." Elegant yet lighthearted, the commercial showcases a modern, cosmopolitan sensibility that keeps in line with Italy's timeless style. The commercial also features millennials enjoying Disaronno Velvet with friends at a pool and a rooftop setting, which highlights a desirable lifestyle that is part of the country's "Made in Italy" DNA.
"All of us at Disaronno International are excited to launch a new commercial that continues to
raise awareness for Disaronno Velvet as 'The New Dolcevita', " says Robert Cullins, Executive
Vice President of Disaronno International LLC. "With the ongoing rise of mindful mixology with
today's drinkers, we feel that Disaronno Velvet plays well within that market. Our newest
campaign shows our continued commitment to the U.S. and the big ambitions we have in the
pipeline in this market."
The commercial highlights the freshness, silky and smooth components of Disaronno Velvet
at 17% ABV, that is perfect for summertime to be enjoyed on the rocks or with its signature
cocktail known as the Disaronno Velvet Batida, that combines the refreshing flavor of tropical coconut water with the richness of velvety cream from Disaronno Velvet. The
Disaronno Velvet Batida, made by combining 1 part Disaronno Velvet, 1 part coconut water,
shaking and pouring over crushed ice in a highball glass with a garnish of either coconut
flakes or a coconut slice, is a simple and fresh addition to the summer cocktail repertoire.
This cocktail is the ideal low ABV summertime cocktail that is perfect for mindful
moderation for discerning drinkers. Near the end of the commercial, Disaronno Velvet is
referred to as "Dis Is Our Summer Drink."
Launched in 2020 and perfect for those who love cream liqueurs with an intense aroma, Disaronno Velvet masterfully and harmoniously mixes the distinctive imprinting of Disaronno Originale, the world's favorite Italian liqueur¹, with velvety notes and unexpected nuances. Incredibly smooth, Disaronno Velvet incorporates Italian elegance with a contemporary all-white look.
Note¹: source IWSR 2021 - International Wine & Spirit Research
About Disaronno:
Disaronno is the world's favorite Italian liqueur. Featuring an original taste and unmistakable aroma, Disaronno stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Now the Disaronno La Dolcevita lifestyle can be enjoyed two ways, either with Disaronno Originale or their new product line extension of Disaronno Velvet, which blends the unique flavor of Disaronno with the richness of velvety cream. Both Disaronno Originale and Disaronno Velvet are a pleasure to enjoy on the rocks as well as in their various cocktails. Recognizable and versatile, Disaronno makes every cocktail unique.
For more information, visit https://www.disaronno.com
About Disaronno International LLC:
Disaronno International LLC is a subsidiary of Illva Saronno SpA, a leader in the global spirits business. Disaronno International has always centered on the values of heritage, innovation, and quality. The company's heritage dates back to 1525 with the creation of Disaronno Originale, and today has grown to include 7 distinct brands with 31 unique products. Disaronno International is the exclusive importer and marketer of Disaronno Originale – the world's favorite Italian liqueur, Disaronno Velvet, The Busker Irish Whiskey, Tia Maria Coffee Liqueur, Tia Maria Matcha, ENGINE Gin, Rabarbaro Zucca Amaro.
For more information, visit http://www.disaronnointernational.com
Media Contact
Collin Smith, Colangelo & Partners, 908-229-3529, [email protected]
SOURCE Colangelo & Partners
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