Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, recently dived deep into the world of business technology and the incredible wave of innovation that has transformed small businesses and enterprises alike. Listener feedback revealed that 99% of the most popular episodes to-date have focused on disruptions in business technology and a compilation audio reel has been created to reiterate key takeaways from the selected episodes.
TAMPA BAY, Fla., July 5, 2023 /PRNewswire-PRWeb/ -- Competition in the technology sector is fierce and fast-moving. Not surprisingly, a McKinsey survey of 3,500 U.S. SMBs reveals that technology suppliers can't apply their enterprise portfolio and channel strategy to small and medium businesses and expect it to work magic. In reality they must understand the SMB's unique buying preferences and unmet needs, and tailor their products and commercial approaches accordingly. (1)
Enter PR disruptor and crisis management expert Karla Jo Helms, the host of the Disruption/Interruption podcast, who explains "Technology can revolutionize the way we do business, and this tidal wave of innovation has led to a surge in small businesses and entrepreneurs who have harnessed its power to thrive in the digital landscape." She goes on to remind us that "It's time to look at technology innovations through the lens of your own business and embrace the lessons shared by our experts."
Each episode, featuring an innovator in the business technology space, contributes to insights into the emerging technologies that have disrupted the status quo of business ─ and how they can revolutionize the world of business.
Key takeaways:
- Chris Federspiel: emphasizes the importance of speed in disrupting enterprise apps.
- Ray Mackenzie: highlights the significance of scaling innovation.
- Sean O'Toole: reminds us that disruptive innovation isn't always about inventing something entirely new.
- Matthew Owen: introduces us to the world of facial recognition technology and its impact on the customer experience.
- Laura Munkholm: draws our attention to empathy, the key ingredient for disruption.
Links:
LinkedIn: https://www.linkedin.com/company/joto-pr/
Company website: http://www.disruption-interruption.com/
Chris Federspiel: https://omny.fm/shows/disruption-interruption/disrupting-the-user-experience-chris-federspiel-ep
Ray McKenzie: https://omny.fm/shows/disruption-interruption/disrupting-small-business-workflow-with-ray-mckenz
Sean O'Toole: https://omny.fm/shows/disruption-interruption/disrupting-smb-outbound-marketing-with-sean-otoole
Matthew Owen: https://omny.fm/shows/disruption-interruption/disrupting-the-facial-recognition-technology-matth
Laura Munkholm: https://omny.fm/shows/disruption-interruption/disrupting-the-fit-tech-industry-laura-munkholm-ep
Disruption Interruption is the podcast where you'll hear from today's biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
Disruption Interruption can be listened to via the Podbean app and is available on Apple's App Store and Google Play.
About Disruption Interruption:
Disruption is happening on an unprecedented scale, impacting all manner of industries — MedTech, Finance, IT, eCommerce, shipping and logistics, and more — and COVID has moved their timelines up a full decade or more. But WHO are these disruptors, and when did they say, "THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with host Karla Jo "KJ" Helms, veteran communications disruptor. KJ interviews bad a**es who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits — and not-so-common — that are changing our economic markets … and lives. Visit the world's key pioneers that persist to success, despite arrows in their backs at http://www.disruptioninterruption.com
About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.
Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References:
1) Agarwal, Priyanka; Surana, Kushan; Natriello, Tim; Recto, Kat et al. "Winning the SMB Tech Market in a Challenging Economy", McKinsey & Company, 21 February 2023, mckinsey.com/industries/technology-media-and-telecommunications/our-insights/winning-the-smb-tech-market-in-a-challenging-economy.
Media Contact
Karla Jo Helms, JOTO PR™, 727-777-4619, khelms@jotopr.com
SOURCE JOTO PR™
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