The company unveiled its updated brand name Diversified (formerly Diversified Communications), along with a refreshed visual brand identity to mark this significant milestone and reflect its growth as a global organization.
PORTLAND, Maine, Dec. 5, 2024 /PRNewswire-PRWeb/ -- Diversified, global B2B events and media company, celebrates 75 years of connecting and strengthening business communities around the world with a modern brand refresh. The company announced an updated brand name, Diversified (formerly Diversified Communications), along with a refreshed visual brand identity to mark this significant milestone and reflect its growth as a global organization.
"As we celebrate the significant milestone of 75 years, we wanted our new brand to embody the core values that have always guided us, complemented by a modern design that reflects our growth as a global organization," said Ted Wirth, CEO of Diversified. "The modern brand reflects our steadfast dedication to being a trusted partner that can adapt, innovate and deliver meaningful solutions to help the businesses we serve to thrive."
Diversified is a global third-generation, family-owned business with locations in Australia, Canada, Hong Kong and the United Kingdom. The company has over 500 employees globally and executes more than 120 trade show events and conferences and 18 digital websites across several industries. Trade show and conferences organized by Diversified's US division include Seafood Expo North America and Seafood Processing North America, Seafood Expo Global and Seafood Expo Processing Global, Seafood Expo Asia, Switchback, The Running Event, Commercial UAV Expo, International Workboat Show, Pacific Marine Expo, Cash Management Forum, Intersolar & Energy Storage North America, Geo Week, IOFM Conference & Expo, Admin Professionals Conference and more.
As Diversified evolves, its core values and dedication to making a meaningful impact in the communities it serves remain central to its business. The company continues to expand its corporate social responsibility efforts across sustainability, DEI and community engagement. As part of its initiatives, Diversified partners with third-party organizations including Honeycomb Strategies, to assess its events to introduce carbon reduction strategies, Clusivity, which administers Inclusive Workplace surveys to understand and improve inclusive business practices and trainers like Blue Level, who provide training in areas like inclusive leadership and unconscious bias. Within the Maine community, Diversified supports a number of local organizations such as Equality Community Center, Maine Needs, The Ryan Project, and The Dream Factory Portland. As part of its commitment to sustainability, they own and operate a 1.5-megawatt solar farm in Brunswick, Maine, and were proud to be one of the first and top investors in Timber HP in Madison, which manufactures carbon negative, wood-based insulation products.
About Diversified
Diversified is a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. For more information, visit: http://www.divcom.com or follow on Instagram, Facebook and LinkedIn.
Media Contact
Lindsey Robinson, Diversified, 207-842-5573, Lrobinson@divcom.com, http://www.divcom.com/
SOURCE Diversified
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