Destination XL Group, Inc. (Nasdaq: DXLG), the leading integrated-commerce retailer specializing in Big + Tall men's clothing and shoes, announced they are lowering prices on more than 100 popular styles in the latest move to deliver greater customer value this holiday season.
CANTON, Mass., Dec. 18, 2024 /PRNewswire-PRWeb/ -- Throughout 2024, the Company has been dedicated to finding more ways to provide value for Big + Tall shoppers, while still delivering on the promise of stylish, quality clothing.
"These price reductions are just one more way we're delivering greater value and more savings to our customers," said Harvey Kanter, President and Chief Executive Officer of DXL. "We understand that everyone is looking for value, especially at this time of year, and our mission is to ensure every Big + Tall guy can wear what he wants, with fashion that fits comfortably, looks great and is affordable."
In addition to the recent price drops, the Company has responded with other cost-saving options. Earlier in this year, they introduced a Price-Match Guarantee — providing peace of mind by promising to match any lower price for the same item across multiple competitors. They also brought back meaningful promotions for customers, including their popular Buy One, Get One Free promotion during the highly competitive Black Friday time period. DXL also offers "Buy More, Save More" deal bundles as a way for customers to save on bestselling t-shirts, polos, casual shirts, pants and jeans. And, in the past month, they've issued approximately $7 million in surprise Reward Certificates to customers enrolled in their rewards program as a way to help with holiday shopping.
For decades DXL has offered top brand names and has created high-quality exclusive styles that truly fit Big + Tall men. In today's challenging retail arena, the Company remains focused on striking a balance between affordability and meeting the needs of a growing, underserved market—this approach will likely resonate well and reinforce the commitment to provide value to shoppers.
The Company has also set a strategic guide for future initiatives geared toward consumer confidence, including new brand introductions, continued ways to deliver value and more ways for customers to save money while offering the very best Big + Tall clothing.
About Destination XL Group
Destination XL Group, Inc. is the leading retailer of Men's Big + Tall apparel that provides the Big + Tall man the freedom to choose his own style. Subsidiaries of Destination XL Group, Inc. operate DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores throughout the United States, and an e-commerce website, DXL.COM, and mobile app, which offer a multi-channel solution similar to the DXL store experience with the most extensive selection of online products available anywhere for Big + Tall men. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the Nasdaq Global Market under the symbol "DXLG." For more information, please visit the Company's investor relations website: https://investor.dxl.com.
SOURCE Destination XL Group, Inc.
Investor Contact:
investor.relations@dxlg.com 603-933-0541
Related Links
http://www.DXL.com
Media Contact
Investor Relations, DXL Big + Tall, 603-933-0541, investor.relations@dxlg.com, http://www.DXL.com
SOURCE DXL Big + Tall
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