PORTLAND, Ore., Jan. 17, 2025 /PRNewswire-PRWeb/ -- Eastside Distilling, Inc. (NASDAQ: EAST) ("Eastside" or the "Company"), a leader in premium artisanal spirits, is excited to announce two pivotal, multi-year partnerships aimed at driving growth in 2025 and beyond. These initiatives include a production partnership with Rose City Distilling and a marketing and distribution agreement with Epicentric Marketing, strategically positioned to enhance the Company's capabilities and brand reach.
Under the new production agreement, Eastside will continue to operate its logistics and fulfillment from its Milwaukie facility while leveraging Rose City's expertise to significantly expand manufacturing efficiency and capacity. The partnership, structured under a TTB (Alcohol and Tobacco Tax and Trade Bureau) alternating proprietorship, ensures that Eastside retains full control over its recipes, ingredients, and operations, preserving the quality and authenticity of its products.
Geoffrey Gwin, CEO of Eastside Distilling, commented on the production partnership: "By joining forces with Rose City Distilling, we unite two esteemed Portland-based spirits companies. This collaboration not only strengthens our ability to meet growing consumer demand but also enables us to deliver cost savings on key products, enhancing customer loyalty and our market appeal."
In tandem, Eastside has entered into a marketing and distribution agreement with Epicentric Marketing to implement an innovative go-to-market strategy. This partnership is designed to elevate Eastside's brand visibility and engagement across Oregon. By focusing on both on-premise and off-premise retail initiatives, Epicentric Marketing will drive stronger connections between Eastside's brands, retailers, and consumers.
"These strategic partnerships are a direct outcome of our 2024 repositioning plan," Gwin added. "They provide a solid foundation for growth, and we are already seeing positive results from these collaborations as we head into 2025. I'm incredibly proud of our team's efforts in executing this vision."
Eastside Distilling's dual focus on production excellence and marketing innovation positions the Company to thrive in the competitive premium spirits market while delivering exceptional value to its customers.
For more information about Eastside Distilling and its products, please visit www.eastsidedistilling.com.
Important Cautions Regarding Forward-Looking Statements
Certain matters discussed in this press release may be forward-looking statements that reflect our expectations or anticipations rather than historical fact. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions, general competitive factors, the Company's ongoing financing requirements and ability to achieve financing, acceptance of the Company's products in the market, the Company's success in obtaining new customers, the Company's ability to execute its business model and strategic plans, and other risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"). A detailed discussion of the most significant risks can be found in the "Risk Factors" section of the Company's Annual Report on Form 10-K. The Company assumes no obligation to update the cautionary information in this press release.
Media Contact
Tiffany Milton, Eastside Distilling, 1 9176216450, [email protected], https://www.eastsidedistilling.com
SOURCE Eastside Distilling
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