Egg Strategy Expands Quantitative Consulting Division & Promotes Tim Donza to Lead the Lifestyle Group
Egg Strategy has recently hired new senior members into its rapidly growing quantitative team - adding more firepower to this innovative group. Additionally, Tim Donza, a veteran strategist, has been named Managing Director of Egg's Lifestyle vertical.
BOULDER, Colo., Feb. 12, 2019 /PRNewswire-PRWeb/ -- Egg Strategy has recently hired new senior members into its rapidly growing quantitative team – adding more firepower to this innovative group. This practice area focuses on progressive new methods for evaluating marketplace opportunities and liabilities across the spectrum of Egg Strategy clients. Recently evolved, proprietary methodologies include helping clients understand their brand equity across a competitive landscape, discerning leverageable distinction for new product innovation, and progressive new ways to approach segmentation and A&U studies. The Egg Strategy team continues to look with fresh eyes at traditional market research and strategy assignments, finding novel and more effective ways to capitalize on the integration of both qualitative and quantitative research to create actionable strategic solutions.
Recent hires in the Chicago Egg office include Carolyn Wetzel – a 25-year veteran strategist who was formerly an Executive Vice President in Leo Burnett's Quantitative Strategy Group, The HumanLab. Carolyn brings an expertise in strategic quantitative research for some of the world's leading brands across a diverse array of industries. Her mission at Egg Strategy is to continue to develop and utilize creative quantitative research tools that drive business results. Also joining the team is Julia Goldhammer who brings a unique skillset in uncovering human insights through quantitative research. Julia is an accomplished strategist and innovator who recently led a project to understand and predict future trends across many types of industries through a people-centric versus expert-based approach.
Joining the team in the Boulder Egg office is Kate Dieter. Kate returns to Egg Strategy after a two-year stint in Amsterdam. Kate is a gifted quantitative strategist with an expertise in data visualization. Currently Kate is working on strategic projects across Egg's business units of CPG, Health, and Lifestyle.
Additionally, in Egg's NYC office, Egg has recently promoted Tim Donza to be Managing Director of Egg's Lifestyle vertical. Tim is a 17-year veteran strategist who has been with Egg for four years – previously coming from accomplished roles at other consultancies, global advertising agencies, and a senior strategic role at Netflix. Most recently, Tim has led large-scale global strategic assignments with Samsung, Indeed, 20th Century Fox, and L'Occitaine. Tim now heads a team of strategists dedicated to client brands that span categories such as bev/alcohol, finance, media/technology, hospitality, automotive and others.
About Egg Strategy, Inc.
Egg Strategy, Inc. was founded in 2005 in Boulder, Colorado, and currently manages projects around the globe and across three client verticals: CPG, Health, and Lifestyle. With offices in Chicago, New York City, and Boulder, the company employs close to 80 employees and provides strategic consumer research, brand building, product and category innovation, and marketing consulting services to clients like MasterCard, Viacom, and National Geographic among others. Find Egg online at http://www.eggstrategy.com and on social media @eggstrategy.
SOURCE Egg Strategy, Inc
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