Elliot Savitzky, Senior VP of TRC Market Research, along with TRC's client, Hannah Robbins, Chief Marketing Officer of Spruce Haven Farm, will be giving a lecture at Insights Evolved Annual Conference, the North Atlantic Chapter. The session will feature a green marketing case study about how TRC's unique market research techniques helped relaunch Spruce Haven's flagship product - Spruce Cold Brew. The market research conference will be held in Boston on September 16th, 2022.
PHILADELPHIA, Aug. 19, 2022 /PRNewswire-PRWeb/ -- TRC Market Research, a Philadelphia-based market research consultancy that specializes in conjoint analysis, message prioritization, pricing research and green marketing, announced today that their Senior Vice President, Elliot Savitzky, will be speaking at the upcoming annual market research conference Insights Evolved. Elliot will be joined by TRC's client, Hannah Robbins, Chief Marketing Officer of Spruce Haven Farm.
The Insights Evolved Annual Conference is organized by the North Atlantic Chapter of the Insights Association and will take place in the Seaport District of Boston on Friday, September 16th, 2022. The conference will feature speakers who demonstrate how embracing innovation has evolved their organization, their clients, the industry, their career, etc. It will consist of innovative ideas that, although in the incubator stage, have great potential to evolve the market research industry to the future.
Elliot Savitzky and Hannah Robbins will present a story of sustainability and of finding the optimal target, differentiated positioning, and a new package for the relaunch of Spruce Haven Farm's flagship product, Spruce Cold Brew. Spruce Haven Farm partnered with TRC Market Research to conduct a rigorous market research study that employed TRC's unique and proprietary research techniques. The techniques were critical in identifying a new target audience, new messaging, and new product design to support Spruce Cold Brew's relaunch. The study was conducted among 1,200 respondents representing Millennials and Gen Zers. The technique examined 35 product benefits as well as 24 versions of product packages. It was able to prioritize all the items and clearly separate the winners from the losers.
About TRC Market Research, a Philadelphia market research company
TRC Market Research is a market research consultancy that provides expertise and guidance in product development, message prioritization, pricing research, green marketing, discrete-choice conjoint analysis, qualitative and quantitative integration, and market research online communities.
Media Contact
Lenka Kolar, TRC Market Research, 1 215-641-2225, [email protected]
SOURCE TRC Market Research
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