This concludes a partnership, initiated in 2021, that saw the establishment of Veggies Made Great into the foodservice industry.
ELGIN, Ill., May 17, 2023 /PRNewswire-PRWeb/ -- Veggies Made Great® (VMG) and Elohi Strategic Advisors (ESA) announce the inauguration of the Veggies Made Great Institutional Sales Division to address the growing foodservice opportunity, headed by industry veteran Mike Ricciardi.
Based in Chicago, Illinois, ESA works with clients for up to two years to design and establish their path to a sustainable, profitable foodservice business that can grow and thrive. VMG joins some of the most well-known and widely distributed plant-forward products in the North American market as graduates of ESA's Foundation™, Accelerated Market Penetration (AMP)™, or Revenue Acceleration (ReV)™ programs.
ESA was instrumental in creating strategic alliances and helping VMG achieve significant distributor and operator penetration. Elliot Huss, CEO of Veggies Made Great said: "We thank ESA for their hard work and the successes they helped drive, laying the groundwork for us to bring Veggies Made Great to more and more foodservice guests who are looking for healthier and more nutritionally smart options. With veggies at the forefront of everything we do, we're excited to continue expanding our reach with easy and nutritious options that prioritize the goodness of veggies."
As an apprentice in ESA's programs, VMG was able to leverage their strong retail business into a partnership with Dot Foods and achieve immediate national distribution for their foodservice launch. With a solid distribution footprint in place, ESA guided VMG to reach key decision makers through the work of ESA's sales, marketing, and support teams.
Veggies Made Great foodservice items can now be found at Nekter Juice Bar, select Aloft and Embassy Suites locations, plus convention centers and colleges & universities around the country.
ESA Founder Stephanie Lind said: "Elliot and the VMG team were a pleasure to work with over the last two years. The brand is incredibly strong in retail, the products are delicious and nutritious, and I am honored that the company chose our Foundation program as the launch pad into foodservice."
About Elohi Strategic Advisors
Elohi Strategic Advisors (ESA) is a well-connected foodservice accelerator for new companies or those bringing forth a new or existing product to the segment. A women-owned (WBENC-certified) small business, ESA leads a comprehensive team of industry experts who empower companies to pioneer, develop, and innovate in the food industry. ESA provides scalable leadership, strategy, and execution expertise across revenue generation, marketing, culinary, product & pricing, primary and secondary market research and management services.
ESA's Foundation program involves identification of product features and benefits to the industry, development of a unique foodservice selling proposition, assessment of pricing and trade program needs, plus a custom strategic sales and marketing roadmap to success. Designed to help companies navigate the maze of foodservice, Foundation establishes a solid strategy and execution plan for companies looking to launch, re-launch or expand in the channel.
ESA will help you break into foodservice or complement your existing resources to reach your goals on an accelerated timeline. Visit https://elohi.us/ to learn more.
Media Contact
Stephanie Lind, Elohi Strategic Advisors, 815-222-3056, [email protected]
SOURCE Elohi Strategic Advisors
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