Announce a year of new flavor releases in celebration of Hot Ones' 10th anniversary
BROOKLYN, N.Y., Jan. 16, 2025 /PRNewswire-PRWeb/ -- First We Feast and HEATONIST, the team behind the hit interview series Hot Ones and their legendary hot sauces, are launching a new Pickled Garlic Sriracha sauce in celebration of Hot Ones' 10th anniversary! The release of Hot Ones Pickled Garlic Sriracha kicks off a year-long celebration filled with new signature hot sauces, giveaways, retail launches and more.
The show with hot questions and even hotter wings first aired March 12, 2015, with host Sean Evans interviewing celebrity guests over increasingly spicy chicken wings. Since then, the series has catapulted into internet and pop culture limelight, garnering millions of views per episode.
"Celebrating ten years of Hot Ones is something we couldn't have imagined when the show started," said Chris Schonberger, creator of Hot Ones. "We've got a spicy year ahead with lots of saucy surprises thanks to our longtime partners at Heatonist. We can't wait for the fans to see what we've been cooking up."
In a reveal video released today, Sean Evans introduces the Hot Ones Pickled Garlic Sriracha as part of the series' 26th sauce lineup. The new flavor is a twist on the iconic red sauce, featuring a heaping handful of ripe jalapeños that give sriracha its signature bright red color and amp up the heat from your standard sriracha. The addition of savory pickled garlic, plus zesty key lime juice gives the sauce a uniquely Hot Ones flair.
As Hot Ones' official hot sauce partner since 2016, HEATONIST has developed fan-favorite Hot Ones flavors like the Los Calientes line, Hot Ones The Last Dab, and Hot Ones Nugget Honey hot honey, for almost as long as the show has been in existence.
"Pickled Garlic Sriracha is an incredibly special ode not only to hot sauce culture, but to Hot Ones' beginnings and our partnership," says Noah Chaimberg, Founder and CEO of HEATONIST. "We've been a part of the Hot Ones family since they had an off-the-shelf sriracha on the table. To now be a part of developing our own one-of-a-kind version is an honor. It's a true 'Hey, look at us' moment."
Fans can shop Hot Ones hot sauces online via HEATONIST.com, at HEATONIST's New York City flagship stores, and in 30,000 points of distribution at retailers like Whole Foods, Target, Kroger, Publix, World Market, Giant, Hannaford, Meijer and more. The 10th anniversary in March will also mark exciting retail expansion featuring the new Pickled Garlic Sriracha flavor, coming later this year.
To find out when Hot Ones' next bold new hot sauce drops and join in the fun with Hot Ones 10th anniversary trivia and content, check back at heatonist.com/hot-ones-10 all year long!
ABOUT HEATONIST
HEATONIST is on a mission to make food more exciting and delicious one bite at a time! Founded in 2013 by Noah Chaimberg as a Brooklyn-based push cart, HEATONIST has grown to include two retail stores and become the world's most popular online destination for hot sauce. HEATONIST partners with passionate small batch sauce makers from around the globe to bring never-before-seen flavors to the world of hot sauce. Stop by for a taste at HEATONIST's Chelsea Market Outpost (Manhattan), Williamsburg Tasting Room (Brooklyn), or visit online at heatonist.com. Look for HEATONIST sauces at retailers nationwide and remember to #stayspicy.
ABOUT FIRST WE FEAST
Founded in 2012 by Chris Schonberger, First We Feast has redefined food as the new pop culture, and created some of the internet's most beloved and award-winning IP of the past decade. First We Feast's YouTube channel is home to flagship series, Hot Ones, as well as spinoffs like Hot Ones: Versus, Truth or Dab, and Heat Eaters. It has also launched popular series like Burger Bucket List, Tacos Con Todo, Pizza Wars, and Food Grails, building a community of 13 million highly-engaged subscribers and over 3 billion views to date. With a thriving commerce business that allows fans to "eat the show," First We Feast launched hot sauces, Truth or Dab The Game, collaborations with brands like Shake Shack and Pringles, and much more. First We Feast's slate of original programming has garnered numerous awards and nominations, including two Emmy nominations for "Hot Ones"; multiple Shorty Awards; the 2019, 2020, and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog.
Media Contact
Bri Quaglia, HEATONIST, 1 3157518039, [email protected], heatonist.com
Melanie Baker, First We Feast, [email protected], firstwefeast.com
SOURCE HEATONIST
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