Guests will be able to enjoy safe, effective, long-lasting keratin smoothing treatments.
MCLEAN, Va., April 17, 2023 /PRNewswire-PRWeb/ -- Hair Cuttery Family of Brands (haircuttery.com) and Kera/RX have partnered to provide Guests of Hair Cuttery and Bubbles salons with Kera/RX Keraplasty Keratin Smoothing Treatment, the premier formaldehyde-free keratin treatment on the market today.
Available now in all Bubbles locations, Hair Cuttery locations in Florida and Maryland, and coming soon to all of the company's 500-plus Salons, Keraplasty Keratin Smoothing Treatment is a low-pH proprietary solution that repairs, rejuvenates, and plumps hair strands. Acting as a "hair botox" and "capilar surgery" treatment, Kera/RX Keraplasty has been shown to improve the overall integrity of healthy, as well as overly processed or damaged hair, boosting its strength, thickness, and manageability.
"From the moment a Salon Professional applies Kera/RX Keraplasty Keratin Smoothing Treatment to a Guest's hair, it begins to heal and smooth from the hair cubicle," said Steven Waldman, Hair Cuttery Family of Brands' Artistic / Technical Director and Product Consultant. "A Keraplasty Keratin Smoothing Treatment can help define curls, add health and shine, and keep hair frizz-free for up to four months. What's best: It contains no harmful formaldehyde, and, unlike with other keratin treatments on the market, you can wash and style Keraplasty-treated hair right away."
Kera/RX was founded by Jeremiah Sammons, a professional hair stylist, educator, and product developer with over 25 years experience. A leukemia diagnosis prompted him to seek healthier options in all aspects of his life.
"One day I was doing a keratin treatment, and my client looked up and said, 'Why can't someone invent a keratin without formaldehyde?'" Sammons said. "A lightbulb went off in my mind, and, three years later, Kera/RX was born!"
Contact a Salon near you to see when Kera/RX Keraplasty Keratin Smoothing Treatment will be available. For more information and to find a Salon, visit haircuttery.com/locations.
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ABOUT HAIR CUTTERY FAMILY OF BRANDS
Hair Cuttery Family of Brands (HCFB) is the official home of Hair Cuttery®, Bubbles®, and Cibu®. As a multi-brand company of hair salons and professional styling products, HCFB provides an affordable indulgence for all. Putting our stylists at the heart of our business allows us to embrace a hospitality-driven approach to hair care. After relaunching in 2020 with a mission to create human connections by giving the confidence of style, our company empowers thousands of Salon Professionals to deliver exceptional Guest service. HCFB continues to transform the beauty industry by adopting tech solutions that personalize the Guest experience inside and outside of the salon. We are the everything hair experience for your entire family. For more information, visit haircuttery.com and bubblessalons.com.
Media Contact
Tiffany Reeves, Butin PR, 1 347-524-2939, [email protected]
SOURCE Hair Cuttery Family of Brands
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