Hayley Williams' Brand, GOOD DYE YOUNG, to Launch Hair Color at Sephora
Community-driven hair color brand Good Dye Young (@gooddyeyoung), founded by Grammy Award winner Hayley Williams and her longtime stylist Brian O'Connor, announces its launch at Sephora, the leading prestige omni-retailer, with products available on Sephora.com starting October 2, 2018.
NASHVILLE, Tenn., Sept. 28, 2018 /PRNewswire-PRWeb/ -- The partnership with the global beauty powerhouse marks a significant step in Good Dye Young's path toward becoming a pioneering leader in the industry's most dynamic segment: hair color.
"I'm such a huge fan of how Sephora champions up-and-coming beauty brands; it's a dream to have their support behind us. Together, we will empower our community to see hair as a canvas for self-expression. I really hope everyone is into color, cause we're bringing all of it!" says founder, Hayley Williams. The sentiment is echoed by her co-founder, "This launch means everything to us. Sephora is a partnership we've dreamed of for years. They are futurists and brand builders," said Artistic Director Brian O'Connor
In conjunction with the national launch at Sephora, Good Dye Young has relaunched its Semi-Permanent Hair Color line in new packaging and introduced four new colors of their hair makeup, Poser Paste.
- GDY Semi-Permanent Hair Color ($18, 5oz.) – in 9 colors and a Fader, the vibrantly pigmented, customizable cream formula is Vegan and Cruelty-Free and contains Bergamot Essential Oil to lift the mood while it cares for the hair.
- GDY Poser Paste Hair Makeup ($18, 2.5oz.) – an innovative formula that brings the fun of color to hair without long term color commitment. The eight colors are vibrant, mixable, safe for all hair types and the perfect product to use whenever a little change is needed; just wash out with your favorite shampoo.
"Good Dye Young is a community built on a mission of inclusion, diversity and self-expression," said President of GDY, Abraham Faddoul. "We have found in Sephora a partner that respects our brand vision and offers us a platform to grow our diverse community and become a go-to brand for the pivotal generation of clients at Sephora."
"We are thrilled to bring Good Dye Young's brand to the Sephora community," said Priya Venkatesh, Senior Vice President of Merchandising at Sephora. "Through our innovative product offerings and education at Sephora, we strive to inspire our clients to use beauty to express and celebrate their unique beauty. With new concept formulations and mesmerizing hair color options, Good Dye Young's products provide our clients with a fun and playful way to accentuate their own individual style."
About Good Dye Young
Hayley has been at the cultural intersection of the music, beauty and fashion worlds since she first began touring with her band Paramore as a teenager. She and Brian have worked together for over a decade and became best friends through years of creative collaboration. They see Good Dye Young as a color brand with a vision to create a community around self-expression and happiness in yourself. The brand was launched with six vibrant semi-permanent colors, created with quality and performance in mind. GDY has since created a new segment in the hair color market with Poser Paste: temporary, washable color that the brand calls Hair Makeup. At GDY, we see that one of the biggest changes in culture today is the freedom to express yourself however you want and what is more expressive, powerful and personal than hair? We are creating products that are fast and fun, taking down the barrier of hair color and making it as easy as applying a new shade of lipstick. For more info about GDY and our story, visit https://www.gooddyeyoung.com/about-gdy.
About Sephora Americas
Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world's most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to play with 14,000 products from 200 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 400 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience Sephora online and through mobile apps and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. Let's Beauty Together. For more information, visit: https://www.sephora.com/about-us and @Sephora on social media.
SOURCE Good Dye Young
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