Pioneers of lighting solutions strengthen market position and plan for expansion with merger
CARLSBAD, Calif., Jan. 21, 2025 /PRNewswire-PRWeb/ -- Ilios Lighting, creator of the world's first makeup mirrors that mimic perfect natural daylight, and Lume Cube, the leading innovators in premium lighting technology, have officially merged under LightBrands Holding Co., LLC. The strategic merger will combine Lume Cube's expertise in product innovation, direct-to-consumer marketing strategies, and a vast customer base with Ilios Lighting's professional lighting expertise and global retail strategy to create a financial and operational powerhouse for both brands to continue to grow and lead consumer and professional lighting markets.
The brands will continue to maintain their unique identities, product offerings, and customer experiences, but will use shared resources to propel the growth of both brands. Mike Bieker will continue as CEO of Lume Cube, while Kelly Mondora will remain President of Ilios Lighting and take on the role of Vice President of Retail Sales for Lume Cube. The deal officially closed on December 31, 2024.
"Kelly's 25 years of experience in photography, film and the consumer space bring invaluable expertise to our team. Her success in breaking into high-end retailers aligns perfectly with our vision for growth, making this partnership a game-changer for both brands and for the lighting industry," said Mike Bieker, CEO of Lume Cube.
"Having operated as a startup for the past three and a half years, we have achieved tremendous growth but by joining forces with Lume Cube, we're positioning both brands for even greater success. This merger marks an exciting new chapter and we couldn't have found a better fit in a partner," said Kelly Mondora, Founder & President of Ilios Lighting and VP of Retail Sales for Lume Cube.
Since inception in 2021, Ilios Lighting has achieved over 500% growth in sales revenue, reflecting a strong market demand for professionally-lighted makeup mirrors. Ilios Lighting is projected to double revenue in Q1 of 2025 compared to 2024 Q1 sales revenue. The recent launch of its Slim Mirror Kit, highlights the brand's commitment to innovation and excellence in the makeup mirror category, but also into new categories including beauty, travel, home, kitchen and bath.
Similarly, Lume Cube doubled in size during the COVID-19 pandemic after repositioning its brand to offer at-home office solutions and doubling down on content creator solutions with the increased use of platforms like TikTok and Instagram.
Mondora will help Lume Cube expand into retailers domestically and internationally across consumer categories including home & office, professional photography and videography, beauty and content creation. Under the leadership of Bieker, Lume Cube will use their marketing expertise and industry stronghold to expand Ilios Lighting's brand reach. This partnership underscores both brands' shared commitment to exceptional quality and to meeting evolving customer demands with state-of-the-art lighting solutions.
To learn more about Ilios Lighting, please visit www.ilioslighting.co. To learn more about Lume Cube, please visit www.lumecube.com.
About Ilios Lighting
Ilios Lighting launched in 2021 with the Beauty Ring Mirror, the first makeup mirror and ring light combo that mimics natural daylight at a 98% CRI. The product, which was co-perfected by Mario Dedivanovic (Kim Kardashian's makeup artist and founder of Makeup by Mario), quickly caught the attention of celebrities, influencers and makeup artists including Kim Kardashian, Kris Jenner, Bella Hadid, Tati Westbrook and Patrick Starrr. Ilios Lighting now offers a range of makeup mirrors and solutions for beauty, home, travel and content creation. Ilios Lighting is sold in retailers including Neiman Marcus, Dillard's, Bloomingdale's, Harrods and online at Target, Amazon and DTC. Please visit www.ilioslighting.co to learn more. Connect with us on Instagram, Facebook, TikTok, Pinterest or YouTube.
About Lume Cube
Founded in 2014, Lume Cube is the leader in high-quality lighting solutions for creators, photographers, filmmakers and home offices. Our mission is to empower creative professionals with the tools they need to bring their vision to life through innovative and intuitive lighting technologies for the studio to the workspace. Lume Cube is currently sold online DTC and on Amazon, and at B&H Photo. Please visit www.lumecube.com to learn more. Connect with us on Instagram, Facebook, TikTok, X or YouTube.
Media Contact
Brooke Qilafi, Ilios Lighting and Lume Cube, 1 (229) 375-3055, [email protected]
SOURCE Ilios Lighting and Lume Cube
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