SCOTTSDALE, Ariz., May 10, 2019 /PRNewswire-PRWeb/ -- International Cruise & Excursions, Inc. (ICE), a leading global provider of travel and lifestyle-based loyalty, rewards and incentive programs, has acquired specific assets from Lateral, Inc., a global technology company with a track record for robust travel solutions. The acquired assets include key personnel and intellectual property related to artificial intelligence (AI) applications in travel and mobile-first software development.
With this acquisition, ICE adds deep industry expertise to its core platform development that complements the company's primary discipline of innovative travel and leisure technology.
The addition of Lateral's highly experienced travel industry experts will facilitate the accelerated delivery of new ICE products, features and functionality, while introducing new capabilities, improved performance and operating efficiencies to the ICE platform. The acquisition will also accelerate the development of international solutions, mobile-first designs, and AI-based technology as part of ICE's offering to its customers.
With this partnership, Lateral's Founder and CEO, Ciprian Morar, takes on the role of Chief Design and Technology Officer at ICE.
"We are delighted to partner with Ciprian and the Lateral team," said John Rowley, CEO and co-founder of ICE. "With this acquisition and strategic partnership, we are well positioned to accelerate the expansion of our platform and ecosystem globally, while continuing to innovate and create the best-of-breed travel and leisure technology solutions."
About International Cruise & Excursions, Inc.
International Cruise & Excursions, Inc. (ICE) is an international leisure travel and lifestyle benefits organization with a global network of premier corporate, leisure, and affinity-based alliance partners. We are a market leader and global provider of loyalty, reward, and incentive programs that enhance brand loyalty, satisfaction and engagement, enabling consumers to receive extraordinary value on leisure travel and lifestyle benefits. ICE leverages innovative technology solutions, through unique marketing strategies, coupled with the innate power and appeal of vacations to provide travel-based benefit programs to millions of consumers. Our scalable travel and loyalty solutions are used by many of the world's most respected global brands. Unmatched in delivering high value travel and leisure products and services, ICE creates and manages customized B2B2C and B2C vacation and leisure-centric programs in 20+ languages and 40+ currencies from 14 global offices in the US, Mexico, UK, Portugal, India, Australia, New Zealand, Philippines, and Belize. Learn more about ICE at http://www.iceenterprise.com.
About Lateral, Inc.
Lateral Inc. is a design and technology company with a global presence and track record in building solutions in travel, ranging from cruise, flights, hotels, packages, insurance, artificial intelligence (AI), mobile apps, and more. Its R&D centers based in Silicon Valley, New York, and Romania have received recognition for their approach to quality and their commitment to social impact. Lateral's Founder and CEO Ciprian Morar has spent the last 20 years in the travel industry with roles and projects across brands such as Expedia, Kuoni, Booking.com, Virgin Group, MagicBreaks, and Travelzoo. Learn more about Lateral at http://www.lateral-inc.com.
SOURCE International Cruise & Excursions
Share this article