Introducing the White-Glove Boat Dealership Experience to Orlando

ORLANDO, Fla., Dec. 21, 2021 /PRNewswire-PRWeb/ -- You'll never convince Joe Labon, CEO of Ultimate Marine, that Central Florida isn't one of the top-tier boating communities in the world. As a lifelong car enthusiast turned avid boater, he can now name a boat-able body of water within minutes from any pinpoint on Orlando's map. As the longtime CEO of Ultimate Auto, where he's delivered high-end, custom-manufactured luxury vehicles to local VIPs for nearly 30 years, he now takes that same white-glove approach and delivers his clients a premium boat buying experience.

What Labon sees is a gap in the market: not in the products or manufacturing, but in the service and maintenance. Florida residents have long enjoyed a well-developed culture of fishing, water sports, and leisure boating in the many waterways available to them, but they have never experienced, at least locally, a specialized turnkey buying experience for what is essentially the biggest personal purchase a person can make (after a house and vehicle).

Introducing the White-Glove Boat Dealership Experience to Orlando
Ultimate Marine opened its "Ultimate Experience" to Central Florida boat buyers on November 1, 2021. The facility at 3419 WD Judge Drive houses both its customer-facing indoor showroom and its custom-manufacturing arm, a 60,000-square-foot warehouse where components can be designed, machined, hand-sewn, painted, built, and installed.

The timing couldn't have been better: Even as the world shut down with many economic sectors facing a years-long recovery path, the inherently socially-distant activities on boats have been a welcome escape for many. Those with the means to personally own a boat now have a local boat dealership that defines itself as more of an experience than as a dealer.

Labon describes the recent experience of a buyer whose passion for tournament fishing permeated every decision about customization. After the client finalized a custom-designed logo, Ultimate Marine made the logo visible on everything from the abalone shell fishing rods – added as part of the turnkey package experience – to a full set of personalized Yeti cups. Of the boat, Labon says, "The only thing he needs to do to go fish hardcore with his whole group is literally just step on the boat. And he'll still be finding things, little details we included for him, and won't even see them all until he puts the boat through its paces. "

Labon's confidence that his team can deliver on his promise of white-glove service is born of one who has spent the last three decades coming through for local VIPs from the worlds of pro sports and entertainment as well as prominent business people and, of course, Orlando families discovering that a high-end boat dealer's "turnkey" can be made to apply to them as well: As Labon says, the Ultimate Marine service designs, custom-manufactures, and delivers everything "from Blackfin to HCB [Yachts]; from $40,000 to $5 million-plus. We're not selling boats. We're delivering a boat buying experience that's unmatched in the marine space."

About Ultimate Marine
Ultimate Marine is the boating lifestyle affiliate of Ultimate Auto, which for 25 years has delivered fully customized exotic and luxury vehicles for clientele in the Greater Orlando area and beyond. Both are overseen by CEO Joe Labon.

Ultimate Marine is a boat dealership in Orlando offering a premium boat buying experience backed with endless possibilities of personal customization. It serves Central Florida and its coasts, including Sarasota to Clearwater on the West Coast, and Cape Canaveral to Jacksonville on the East Coast. Featured brands, including HCB Yachts, Invincible, Veranda, Blackfin, Monterey, and BOTE accommodate a range of boating lifestyles.

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Members of the public and media are invited to visit the boat dealership showroom in Orlando. Additionally, members of the media may arrange a tour of the manufacturing warehouse.

Media Contact

Joe Labon, Ultimate Marine, 1 (407) 565-7526, [email protected]

SOURCE Ultimate Marine