"Inventive" Book Marketer Adds Seasoned Publishing Executive
Dan Balow joins C. Grant & Company as VP of Publisher Development, working to bring the firm's extensive promotion and publicity capabilities to publishers for successful book launches.
WHEATON, Ill., May 6, 2019 /PRNewswire-PRWeb/ -- C. Grant & Company, a leading book marketing and publicity firm, today announced the addition of Dan Balow to the firm's publishing team, effective immediately. Balow joins the company as VP of Publisher Development, working to bring the firm's extensive promotion and publicity capabilities to publishers for successful book launches.
Balow is a seasoned publishing executive, having worked most recently as publisher of Gilead Publishing and as an author agent with The Steve Laube Agency. He also served on the board of the Evangelical Christian Publisher's Association and worked in marketing many years at Tyndale House Publishers.
"I'm delighted to have Dan join our team and deepen our relationships in the publishing market," said Chris Grant, founder of C. Grant & Company. "His insights will add great value to our clients as we partner to craft breakthrough book marketing strategies and winning promotional campaigns."
As a publisher, agent and marketer, Balow has seen what makes a good book marketing plan from many angles. "The team at C. Grant & Company are accomplished in all the key elements of book promotion, from digital and traditional marketing through influencer marketing and publicity. The scope and inventiveness of their capabilities is truly unique, said Balow. "I look forward to using my experience to help harness these resources to advance new releases."
Founded in 2001 by Chris Grant, former Vice President of Marketing for Zondervan, C. Grant & Company is a full-service research, marketing and publicity firm. The firm's publishing team has collaborated with leading publishers and New York Times bestselling authors to develop and execute marketing campaigns and earn national digital, print and broadcast media placements. For more information, visit cgrantandcompany.com or contact Dan Balow at dan(at)cgrantandcompany(dot)com.
SOURCE C. Grant & Company
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