PLEASANTON, Calif., April 22, 2019 /PRNewswire-PRWeb/ -- Kinflyte™, a size-inclusive apparel brand of active intimates, more than doubled its crowdfunding goal on Indiegogo, proving women are searching for supportive activewear and intimates. After surpassing its initial funding goal of $25,000 in just 20 days, Kinflyte went on to raise $65,829 in total. Now, Kinflyte has moved to Indiegogo's InDemand platform to continue accepting pre-orders for its wire-free bra, built-in bra-top, and hi-rise underwear.
Back pain is the #1 chronic issue resulting in annual costs of over $100 Billion, according to the World Health Organization (WHO). The average bra size is 34DD in the US, and 36DD in the UK. The weight that women carry in their chest can pull them forward and contribute to impaired posture. Having good posture is not only about projecting confidence, but it is foundational to wellbeing. Addressing this problem, the San Francisco Bay-area startup plans to start shipping their line, which includes a posture bra, built-in bra top, and high rise panty, in August 2019.
"As a working mother, I understand the challenges of finding supportive intimates and activewear that allow me to work, play and move throughout my day, comfortably," said Vivian Lee, founder of Kinflyte. "I set out to create a line of active essentials that would make any woman feel feminine, strong, beautiful and ready to tackle the day without sacrificing style for comfort."
The Kinflyte Essentials Capsule, comprised of a wire-free bra, a bra-top and hi-rise underwear, promotes improved musculoskeletal alignment with support for the back, shoulders, and chest. These active essentials are made of technical performance knits and have a patent-pending design of hidden compression panels that gently cue one's shoulders to roll back and alleviate pressure on the back, while wirelessly lifting the bust.
The Freedom Bra is a wireless posture bra that lifts and sculpts in the front, while the Unity V-Top is a bra top that has the posture support of the Freedom Bra with coverage extending to lower back and stomach. Both the bra and top come with removable bra pad inserts to give women more options on how to wear. The smoothing hi-rise Ally Underwear is designed to flatter any waistline while providing postural support for lower back. The essentials are made of breathable, soft fabrics, making them a versatile choice for wearing in any number of activities: at home, office, gym, or out on the town. Kinflyte's essentials are retro-future inspired designs, influenced by intimate wear of the art deco period, necklines from 1,600 year-old Korean hanbok dresses, and sci-fi film classics.
Backers who pre-order Kinflyte essentials on InDemand will be able to choose their sizes after they pledge via a guided size chart. Sizes range from XS to 3XL, translating band sizes 32 to 46, and cup sizes A through G. To pre-order, visit pr.go2.fund/kinflyte.
About KinflyteTM
Kinflyte creates active everyday essentials re-engineered with purpose. The apparel was designed in California and developed in Oregon. Through the patent-pending Kinflyte Posture SystemTM, Kinflyte creates bras and active essentials that promote better posture, and deliver comfort and support.
Kinflyte founder and CEO Vivian Lee invented the patent-pending design, together with apparel design partner Michelle Rose. Lee consulted with experts across fitness and wellness disciplines to create the posture wear essentials. The team behind Kinflyte's launch include Diane Lee, former strategist at design firm IDEO, Elizabeth LeMay, president of innovation lab Studio 317, and Rene Burgos, creative director for Kinflyte.
For more information, visit the Kinflyte website, and follow them on Instagram, Facebook, Twitter, and YouTube.
SOURCE Kinflyte
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