Koia's latest innovation comes on the heels of its expansion into Target stores across the country, and the build-out of its growing protein portfolio
ANAHEIM, Calif., Feb. 27, 2025 /PRNewswire-PRWeb/ -- Koia™ (www.drinkkoia.com), leading the protein revolution with delicious and convenient low-sugar options, continues its string of innovations as it debuts its first line of protein powders.
On the heels of several new launches that have transformed Koia into a protein powerhouse "winning over the wellness generation," the brand is expanding outside of beverages for the first time, making it even easier for protein-conscious consumers to fuel busy lives and meet their nutritional goals at any age and stage of life.
Available in both Chocolate and Vanilla, Koia Protein Powders deliver the same smooth, great-tasting, nutrient-dense protein consumers love in Koia's ready-to-drink shakes, now in a versatile powder format. Crafted with high-quality, plant-based protein, each serving delivers 20g of complete protein, only 3g of sugar, and 6g of prebiotic fiber, and is fortified with 21 vitamins and minerals.
"At Koia, we believe everyone deserves great-tasting, high-quality protein. People trust us to deliver clean, plant-based protein without cutting corners, and that trust inspires us to keep innovating," said Chris Hunter, CEO of Koia. "With our first-ever protein powder, we're giving people the freedom to fuel their way by mixing it into their favorite foods and drinks, and with the promise of no erythritol, gums, or artificial sweeteners—ever."
The demand for protein-focused products continues to rise, with online searches for "protein powder" up 106% year-over-year on TikTok (Spate). As consumers look for creative ways to add more protein to their dishes, Koia Protein Powders can now easily be incorporated into oatmeal, pancakes and waffles, baked goods, and much more.
Koia Protein Powders will be available online (www.drinkkoia.com) and on Amazon in March, with an SRP of $44.39.
The launch of Koia Protein Powder follows a wave of retail momentum, including Koia's expansion into Target stores across the nation, where its top three flavors—Vanilla Bean, Cacao Bean, and Chocolate Banana—can now be found in the refrigerated section.
To learn more, find a store near you or shop, visit www.drinkkoia.com.
About Koia™
Koia (www.drinkkoia.com) delivers truly delicious, healthy, convenient, low-sugar/low net carbs, plant-based protein options that come ready to drink with no mixing or stirring required.
Using only high-quality ingredients to deliver a balance of complete plant protein, fiber, and healthy fats for sustained satiation and energy at any time of the day, all Koia flavors are 100 percent plant-based, dairy-free, soy-free, gluten-free, vegan, and Non-GMO Project verified.
Koia now offers five lines of protein shakes to cater to nearly everybody's nutritional needs: Protein Shakes, Nutrition Shakes, Elite, Koia Kids, and Protein Powders.
Koia is available in more than 35,000 retailers nationwide, including Whole Foods Market, Starbucks, 7-Eleven, Sprouts, Publix, Kroger, Safeway, Costco, and many more.
To learn more, find a store near you or shop, visit www.drinkkoia.com.
Media Contact
Maven Consulting, Koia, 1 (858) 208-3458, [email protected], https://drinkkoia.com/
SOURCE Koia
Share this article