Mega-beauty influencer KathleenLights has announced the brand's new look, which includes completely redesigned product packaging and bottles, and the release of brand new and innovative products beyond its polish offering.
MIAMI, April 7, 2022 /PRNewswire-PRWeb/ -- Lights Lacquer, a vegan, cruelty, and twelve-free nail lacquer brand created by Miami-based, mega-beauty influencer Kathleen Fuentes – better known as KathleenLights – is excited to announce its new look. A brand that prides itself in its highly-pigmented formula, timeless and long-lasting colors that tell a story, has unveiled completely redesigned product packaging and bottles, the release of brand new and innovative products beyond its polish offering, the return of classic fan-favorite shades, and the addition of the brand's new signature shade.
The Bottles:
The rebrand includes newly modern, larger glass bottles, allowing for more product (13 ml), adding both value and quality, to its entire collection of existing 80 shades. The bottles feature a soft cream, custom-embossed, soft-touch cap with the newly designed Lights Lacquer logo. Additionally, the bottles feature the brand's iconic oval-stemmed, rounded, flat-brush for a perfectly smooth application, providing both comfort, value, and elegance.
The New Products:
As part of the brand's relaunch, Lights Lacquer is adding new and innovative product offerings beyond its current nail lacquer line including:
- Hydrating Cuticle Oil ($12): With natural ingredients including sweet almond & jojoba oil that softens and conditions, the cuticle oil provides an excellent source of deep moisture, rejuvenating, and restoring, and nourishing cuticles while promoting nail growth.
- Polish Potion ($13): A plant-based, non-acetone, lavender fragrance polish remover, the sugarcane-derived solvents work to break down nail color, while nourishing the nail bed.
- She's All Matte ($13), a mattifying topcoat
- Evergreen Nail Art Stickers ($7): Mystical Madness- Gold foil mixed with black and silver foil stars, gemstones, all-seeing eye, fortune-telling globe, constellations. Like it's 1992- A mix of colorful- gummy bears, safety pins, rainbows, butterflies, shrooms, psychedelic melting smiley faces, and peace flowers and not to mention interplanetary alien faces, cowboy kicks + dominoes! Not In the Moood- Multi-tonal cow print spots featuring 8 different color spots including purple, green, pink, red, deep brown, and light brown. Backstage Pass-Go hardcore with this rocker-inspired nail art.
New Shades, Who Dis? Lights Lacquer is bringing back fan-favorite OG shades including Ace, a true apple red; Caramello, a deep caramel with yellow undertones; Chloe, an army green; Zoey, a cool-toned mauve, and Pinky, translucent baby pink with peach undertones. Lights Lacquer is also introducing its new signature brand shade, Dream Street, soft cream with slight pink undertones ($11 per bottle).
A Unified Lights Brand:
Kathleen's apparel and merchandise line, "Lights Label" will fully transition to become part of the Lights Lacquer umbrella of product offering. "Lights the Label," will include a fun and unique variety of accessories, home and lifestyle items as well as a trendy apparel line, all in one place. This decision was made to build a unified brand that balances the pillars the brand is built on: artistry, culture, and nostalgia. Exciting new collections will be launched in the upcoming months alongside new nail lacquer collections.
Kathleen Fuentes, Founder of Lights Lacquer, said, "As our story continues to unfold and evolve, so does our brand. It's incredibly important to me, to ensure our products, branding, and offerings are not just competitive among the industry, but more importantly, ensuring we are offering quality, value, and culture-driven products at the helm of our brand," said Fuentes. "I'm honored to share my journey with our customers and I am humbled every day by the outpour of love and support they've shown my business. It's my goal to consistently bring quality, innovative and unique products that help make people feel beautiful, from the inside out."
The newly designed nail polishes and new product drops will be available for purchase on April 7th, 2022, and sold exclusively online at http://www.lightslacquer.com
For downloadable high-resolution images of Lights Lacquer, click here.
About Lights Lacquer:
Lights Lacquer is a 12-free, Vegan & Cruelty-free nail polish company founded in November 2019 by Mega-Beauty Youtuber and Influencer, Kathleenlights. Designed by a women-led team of creatives based in Miami, Fl Lights Lacquer is an ethical, performance-focused product that embodies its pillars of Artistry, Nostalgia, Heritage, and Unique Color curation. Each unique shade is carefully curated by Kathleen drawing inspiration from her vast knowledge of makeup and color theory, the world around her, nostalgic references, and color stories she shares with her loyal followers, artists, and polish fanatics. Lights Lacquer shade selections are made to be as unique as the person wearing them. What makes Lights Lacquer polishes unique is its 12-free formula, meaning free of toxins like formaldehyde, toluene, DBP, camphor, formaldehyde resin, and xylene. Lights Lacquer polishes are also free of parabens, fragrances, phthalates, animal ingredients, ethyl tosylamide, and triphenyl phosphate. Lights Lacquer's formula makes for a polish that is both safe and beautiful. Lights Lacquer: Creating your color story. For more information, visit http://www.lightslacquer.com
ABOUT KATHLEEN LIGHTS:
Kathleen Fuentes, better known as KathleenLights, is a popular beauty YouTube vlogger and influencer. Born to Cuban immigrant parents, Kathleen is a Miami native whose pride for her Cuban culture & roots runs deep. A proud Latina, Kathleen launched her YouTube channel on January 26, 2013, and today, she has over 4.1M subscribers.
Kathleen has catapulted herself into a brand in and of itself, with world-renown collaborations that include: Friends the TV show, Sol de Janeiro, Briogeo, Morphe Brushes, and more. In addition to being a successful vlogger and influencer, Kathleen is an incredibly savvy businesswoman launching several successful ventures, including "Lights Lacquer", a vegan and cruelty-free nail lacquer, and "Lights the Label'' a fun and unique variety of accessories, home and lifestyle items as well as a trendy apparel line, that draws inspiration from Kathleen's Cuban culture and eclectic Miami roots. Kathleen's strong influence goes beyond her YouTube channel @KathleenLights and extends to Instagram as well, where she has 2.1 Million followers. Kathleen has a combined reach of over 7.9M collectively throughout her owned channels which include: @Kathleenlights on Instagram , @Lightslacquer, on Twitter, and @kathleenlights and @lightsLacquer on TikTok.
Media Contact
Cessie Cerrato, Cessie C Communications, 1 7862950493, [email protected]
SOURCE Lights Lacquer
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