Partnership will help optimize marketing campaigns, drive operational efficiencies
NEW YORK AND AUSTIN, Texas, Jan. 28, 2025 /PRNewswire-PRWeb/ -- LIMELIGHT, a leading B2B growth communications agency, and Embrace.ai, an innovator in AI-driven content marketing and product support solutions, today announced a strategic partnership to empower clients to deliver highly personalized and more efficient engagement with their target audiences and prospective buyers. This collaboration will help marketing and business development professionals drive operational efficiencies, reduce client costs, and deliver innovative data-driven solutions that create unprecedented and measurable client value.
As law firms, professional services companies, financial services organizations, and technology disruptors increasingly seek streamlined, data-backed, and impactful communications strategies, this partnership positions LIMELIGHT at the forefront of the AI revolution in the marketing and public relations industry. By integrating Embrace.ai's advanced capabilities into its service offerings, LIMELIGHT will enhance its ability to deliver scalable, efficient, and personalized campaigns that align with client goals and budgets.
"Partnering with Embrace.ai represents a transformative leap for both LIMELIGHT and, more importantly, our clients," said Kenny Gary, CEO and co-founder of LIMELIGHT. "We are committed to staying ahead of industry trends and leveraging the most innovative tools available. With Embrace.ai, we're not only enhancing our internal processes but also empowering our clients to achieve greater ROI through smarter and more efficient communications strategies. We think it's a game-changer for the industry and we are excited to share our strategic vision."
Key benefits of the partnership include:
•Enhanced Operational Efficiencies: Streamlining content creation processes, the ability to confidently leverage proprietary content and automating time-intensive tasks such as data and content analysis, competitive intelligence research, and more.
•Cost Reductions: Leveraging AI-driven insights and workflows to optimize, streamline and potentially manage campaign execution and to proactively identify and seize upon market opportunities resulting in significant cost savings passed on to LIMELIGHT clients.
•Improved Client Value: Delivering data-informed strategies, hyper-personalized messaging, and predictive analytics to achieve better outcomes across future growth communications, competitive intelligence, branding and marketing efforts.
Founded by former Workday executives Derek Butts and Seth Halpern, Embrace.ai is an enterprise-grade software company that helps businesses embrace the full potential of artificial intelligence to improve their customer outcomes. The company successfully completed a SOC 2 Type II examination for its customer environment and user portal, providing clients comfort and confidence that privacy and security meet the highest standards.
"LIMELIGHT's focus on delivering measurable results aligns perfectly with Embrace.ai's mission to empower organizations with AI solutions that drive real impact," said Seth Halpern, co-CEO and co-founder of Embrace.ai. "Together, we're setting a new standard for what growth communications can achieve in today's fast-paced, tech-driven environment. We believe that our advancements in secure, easy-to-use collections and agents will be groundbreaking for professional services and technology marketers worldwide."
The partnership will initially focus on integrating Embrace.ai's technology into LIMELIGHT's media relations, thought leadership, competitive intelligence, crisis response, industry award submissions, and content marketing services, with plans to expand its application across additional areas in the near future.
For more information about this partnership and the innovative solutions LIMELIGHT and Embrace.ai are bringing to the market, please contact [email protected] or visit www.limelightgrowth.com.
About LIMELIGHT
With over 20 years of experience working inside and across highly regulated industries, and the professional services, technology and financial services companies who serve them, LIMELIGHT advises law firms, legal service providers, financial institutions and the technology companies that fuel them – including legaltech, fintech, regtech, and insurtech. LIMELIGHT offers a full range of lifecycle marketing and communications services, including strategic planning, media relations, crisis communications, content creation, surveys, paid and organic digital and social media marketing, event planning and logistics, and video production.
About Embrace.ai
Embrace.ai is a GenAI native software company that empowers businesses to harness the full potential of artificial intelligence to improve their customer outcomes. The company helps organizations securely unlock information about their products and services to better enable their customers, employees, and partners. Embrace.ai's solutions can be rapidly implemented and deliver a tangible and compelling return on investment.
Media Contacts
Erin Harrison
203-610-9492
Seth Halpern
Media Contact
Erin Harrison, LIMELIGHT, 1 2036109492, [email protected], limelightgrowth.com
SOURCE LIMELIGHT
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