London Stores Show the World How Retail Can Boom With Eccentric, Innovative and Shopper-first Strategies
PSFK releases new retail report, London Retail Innovation Guide, highlighting how London's most popular storefronts are using technology and retail theater for one-of-a-kind shopping experiences.
NEW YORK, April 4, 2019 /PRNewswire-PRWeb/ -- Business intelligence service PSFK announces the launch of the London Retail Innovation Guide, a report that examines how retailers in the international hub are embracing both technology and experiential activations to create one-of-a-kind shopping experiences.
The research shows that London is a leading shopping destination for retail theater and immersive brand experience, and research shows that retailers across industries are integrating a variety of shopping tools, like multisensory installations, mixed-reality trials, and personalized service for a fun, yet informative, purchase path.
Piers Fawkes, Founder & President of PSFK (and London expat), says, "London has an immense influence on the global economy, culture and business, so it's no surprise that it's carving a new way forward for retail that's eccentric, innovative and shopper-first. From the indoor skate park at Selfridges to Browns East's tech-enabled personalization, these British stores prove that retail's future is both authentically fun and technology infused."
Explaining the context for the London retail landscape, PSFK's Senior Strategist Penn Whaling says, "As a global city with a rich tradition in both the arts and commerce, London has perfected the art of retail theater. In order to make their mark on the global stage, winning over London's hard-to-impress populace and steady stream of visitors looking to be entertained, retailers have had to innovate and offer shoppers a one-of-a-kind experience."
This report is part of a series of reports from PSFK that highlights innovation in retail that are available for PSFK Members at http://www.psfk.com/reports
For more information on the report, visit: https://www.psfk.com/report/london-retail-guide-2019
About PSFK
PSFK is a New York City based syndicated research services founded in 2004. It services brands, retailers and their service partners subscribe to. Members include Coca-Cola, CVS, Facebook, Google, Target and Walmart. With a focus on innovation in retail and along the customer experience journey, their Professional Membership provides access to frequently published research reports; daily and weekly newsletters; an archive of over 100,000 ideas, interviews and insights; events and webinars; and the researchers themselves through chat tools.
For more on PSFK's membership offering visit: http://www.psfk.com/membership and for more on PSFK's bespoke research and workshop offerings visit: https://www.psfk.com/services
SOURCE PSFK
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