Company adds top talent to aggressively combat $2 trillion global counterfeiting problem with cutting-edge technology; Brand protection veteran Charlie Abrahams becomes a MarqVision advisor while industry leaders Jake Morgan, Joo Hyung (Rino) Lee, Joseph Yang, and Christina Kim join executive team
LOS ANGELES, Jan. 22, 2025 /PRNewswire-PRWeb/ -- MarqVision, the leader in online brand protection, today announced the general availability of its game-changing Conversational Assistant product within its Marq AI suite. Conversational Assistant uses generative AI to identify counterfeit transactions through social media messages. After rigorous beta testing and ongoing enhancements, Conversational Assistant can now detect fakes after a seller is engaged in under a minute with greater than 99% accuracy, enabling brands to take immediate action to shut down counterfeiters infiltrating social media. The product is now available directly through customers' Marq AI dashboard.
Conversational Assistant debuts as global counterfeiting becomes a $2 trillion problem for brands with no signs of slowing down. One of the ways counterfeit goods have been able to penetrate the market at such an alarmingly high rate has been through social media messages– a strategy that's proven difficult for brands to stop. As this new breed of conversational commerce has taken hold, there has been a significant increase in unmonitored transactions hidden within social media messages.
With Marq AI's Conversational Assistant, however, MarqVision applies generative AI and proprietary technology to detect which messages are selling counterfeits across multiple languages and swiftly gathers the evidence that brands need for enforcement. No other brand protection platform can provide this level of detection at scale with such a high degree of accuracy.
"With Conversational Assistant, we are giving brands superpowers against counterfeiters. This product roots out one of the stealthiest tactics of bad actors so that they can be shut down quickly," said Mark Lee, CEO and co-founder of MarqVision. "This is one of many advancements to come from MarqVision. We've added several exceptional leaders to our team to further accelerate our innovation initiatives, underscoring our deep commitment to protect brands' most valuable assets– their IP and their reputational capital."
Leading Voices in Brand Protection Drive Innovation Forward
In addition to Conversational Assistant, MarqVision also announced that well-known brand protection expert Charlie Abrahams has become an advisor to the company. As one of the first people involved in Online Brand Protection, Abrahams has experienced the growth, transformation, and need for new solutions in the space. He possesses a deep knowledge of the sector and its trends, both past and future. Abrahams spent 13 years in brand protection as an executive at MarkMonitor before starting a highly sought-after consultancy practice in 2020.
"I have been involved in Online Brand Protection for nearly two decades, and I've been vocal about the deficiencies and lack of progress I've seen in the space. But MarqVision is different," said Abrahams. "With this stellar team, which includes a number of my former colleagues, we possess the experience and vision to bring about huge changes in the market. This will be achieved through the rapid deployment of innovative technology, like Conversational Assistant, combined with detailed knowledge and skills in a workforce that is committed to achieving excellence. I look forward to working closely with MarqVision, starting with a series of webinars on the state of brand protection in 2025."
MarqVision has also filled out its executive team with the appointments of
- Joo Hyung (Rino) Lee, Head of AI: Rino Lee is widely known for creating impactful data and machine learning products using the latest technologies. His experience spans the full development spectrum, from designing low-level frameworks to crafting intuitive user interfaces, and translating cutting-edge research into real-world applications at Google and Tensorflow. He holds a PhD from Stanford and most recently served as CTO at Desilo.
- Jake Morgan, Head of Brand Protection: A Brand Protection leader with extensive product and operations management expertise, Morgan comes to MarqVision from Vorys, Sater, Seymour and Pease, where he was the Senior Director of Brand Management. He also spent 14 years with MarkMonitor, where he worked with Charlie Abrahams.
- Joseph Yang, Head of Global Customer Success: Yang is a distinguished leader when it comes to helping customers meet and exceed their goals. He most recently served as VP of Customer Success at Gem, after spending five years as an Enterprise Customer Success Leader at Optimizely.
- Christina Kim, Head of Marketing: A veteran marketing leader, Kim honed her expertise during her more than eight years at Google. She also served as the Director of Product Marketing at Navan, and held key positions as the company went through a hyper-growth phase and successfully expanded into the upmarket segment.
These outstanding additions to the MarqVision team will ensure that the company continues to lead the industry boldly forward to safeguard brands' IP and reputational capital in the face of ever-changing threats.
MarqVision is a recognized leader in the fight against counterfeiting, establishing a strong track record of quickly identifying and seamlessly removing counterfeit listings, as well as protecting trademarks and successfully collaborating with local government officials to shut down counterfeiting operations all over the world.
To gain more insight into how MarqVision is leading the industry forward, please join Charlie Abrahams and Rino Lee for a can't miss webinar, New Year, New Frontiers in Brand Protection with GenAI, on January 22 at 10am PT. In the first of his series of webinars, Abrahams will leverage his nearly two decades of experience to dive deep into the most pressing challenges brands face in 2025, from the surge in illicit activity, to the growing complexity of multi-platform enforcement. Lee will join him to discuss how Generative AI innovations are set to revolutionize the way brands combat counterfeits, impersonation, and piracy online. Sign up here for this important conversation, plus updates on future webinars hosted by Abrahams.
Find out more about MarqVision, its Marq AI product suite, and Conversational Assistant at www.marqvision.com.
About MarqVision
MarqVision's mission is to protect and build a future shaped by original ideas, innovations, and creativity. As a leading online brand protection solution, we help global brands identify and remove counterfeits from over 1,500 platforms and thousands of rogue websites in over 118 countries. In a time when counterfeiting poses an increasingly serious challenge, we believe that democratizing legal expertise and access to the latest in generative AI technology is critical for continuing to support the inventors, developers, and artists of the world who work tirelessly to deliver safe, high-quality products.
MarqVision's technology powers everything from detection, monitoring, and even enforcement to protect brands at scale. Founded in 2020 by Harvard Law graduates, MarqVision is proudly backed by DST Global Partners, Softbank, Atinum Investments, Altos Ventures, Bass Investment, and Y Combinator. Our commitment to innovation has also been recognized with a prestigious 2022 Innovation Award from LVMH Louis Vuitton Moët Hennessy (LVMH), and we are honored to be part of the LVMH accelerator program, La Maison des Startups, at the Station F incubator. As we bring forth the next evolution of brand protection, we invite businesses everywhere to join us in safeguarding the creativity that drives our world.
Media Contact
Amber Moore, Moore Communications, 1 5039439381, [email protected]
SOURCE MarqVision
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