America's largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands
BOSTON, Sept. 23, 2022 /PRNewswire-PRWeb/ -- BlueConic the world's leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called "Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data," at the upcoming MarTech Fall Conference. The session will explore the benefits in utilizing a customer data platform to unify customer data across multiple brands and systems and activate it across channels to create more engaging customer interactions.
Who: Dana Green, Director of Ecommerce and Optimization at the Comoto Family of Brands will be joined by Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic.
What: Green and Rousseau-Anderson will discuss how the Comoto Family of Brands is leveraging BlueConic to successfully navigate its first-party data driven omnichannel strategy.
When: Wednesday September 28, 2022, 12:25-12:55pm ET
Why Attend: Comoto, America's largest powersports aftermarket retailer, is home to Cycle Gear, J&P Cycles, RevZilla, and the Rever app. With over 150 stores nationwide (at Cycle Gear alone), ecommerce sites for all three brands, a ride tracking app, and a blog platform called Common Tread, Comoto manages a complex ecosystem of customer data housed in a multitude of systems.
In this session, Green will share how the Comoto Family of Brands is using a customer data platform to build more engaging customer interactions that lead to increased average order value, gain new insights that validate or debunk hypotheses, and provide real-time experience recommendations. Attendees will discover:
- How unified and actionable customer data can unlock the potential of their marketing channels
- How to build a framework for implementing a first-party data driven omnichannel strategy
- CDP use cases they can use to inspire their teams
Where: Learn more about the MarTech Fall Conference and register for free here.
Tweet this: Join @BlueConic and the Comoto Family of Brands at the MarTech Fall Conference on September 28 to learn how unified and actionable customer data leads to more customer interactions and sales. Register for free: https://events.martechconf.com/martech-fall-2022
About BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies' first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at http://www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.
Contacts:
Karolina Throssell
Iden
[email protected]
http://www.iden.global
Media Contact
Karolina Throssell, BlueConic, 44 +447855751005, [email protected]
SOURCE BlueConic
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