Mereltä Launches New Hair Care Brand with Breakthrough Anti-Aging, Plant-Based Scalp Treatment Proven to Promote Thicker, Healthier Hair
Dermatologist-tested, Mereltä Root Renewal serum nurtures the scalp to reawaken thicker hair, empowering men and women to live their authentic and vibrant best
BOSTON, May 8, 2019 /PRNewswire-PRWeb/ -- Mereltä, a hair care brand rooted in science and inspired by nature, announced today the launch of the company along with its flagship product, Mereltä Root Renewal serum. On a mission to transform lives, Mereltä discovered special microalgae and developed the technology to create an anti-aging, plant-based treatment that nurtures and reawakens the scalp, promoting thicker, shinier, fuller and healthier hair.
"We launched Mereltä with fierce optimism and a sharp focus on simplifying the path to improved hair health, empowering consumers to express their powerful, authentic selves," said Ligia Buzan, chief marketing officer at Mereltä. "We challenged ourselves to create a safe and clean plant-based product that was easy to apply and showed noticeable results. We're delighted to see how hair transformation can bring energy and vitality back to one's life."
Mereltä Root Renewal serum is a breakthrough discovery that nurtures the scalp, the source of hair, and transforms limp, fragile and thin hair into thicker, more voluminous hair with body and flow. Scientifically formulated and dermatologist-tested, the once-a-day, leave-in scalp serum is proven to revitalize hair to its authentic fullness and brilliance, with more volume, improved texture and renewed softness. Free of sulfates, parabens and silicones, Mereltä Root Renewal serum is light and weightless, not oily and can be used with all other hair care products.
"Mereltä's new scalp treatment, Root Renewal serum, is efficient in reducing shedding and restoring thicker and healthier hair. This algae-based treatment safely increases aesthetic hair density, hair strength and shine," said Joseph Greco, Ph.D., President, Greco Hair Restoration Medical Group.
While it is well-known that oxidative stress accelerates skin aging, it is less known that it plays a major role in the aging process of the hair and scalp. Stress can damage the hair inside the follicle before its emergence from the scalp, causing hair shedding, hair loss and premature baldness. Keeping hair follicles as healthy as possible stimulates growth of stronger and more beautiful hair. Specifically developed to maintain the health of the scalp and hair, Mereltä Root Renewal serum transforms the hair from the roots.
"Oxidative stress and scalp inflammation affect the health of the hair follicles," said Antonella Tosti, MD, dermatologist, Dr. Phillip Frost Department of Dermatology and Cutaneous Surgery, University of Miami. "Mereltä's algae-based new scalp treatment, Root Renewal serum, has anti-inflammatory action and can be an effective option for consumers with hair loss associated with scalp inflammation."
Mereltä Root Renewal serum is easy to use and offers proven scalp and hair benefits that are healthy, clean and safe. For optimal results, spray on the scalp and thoroughly massage treatment into scalp and hair once daily. Within the first 30 to 60 days, consumers may notice the following: a re-energized and moisturized scalp, less visible scalp, increased hair thickness and density, stronger and more pliable hair, better hair texture with less breakage and softer hair.
"After a few weeks of using Mereltä Root Renewal daily, I noticed my scalp was darker and my hair thicker and healthier. I haven't stopped using the product and nothing less than fabulous has come out of it. High five to Mereltä for creating something so unique and right for me, helping me feel confident every day," said Shawn Wiley, Mereltä user.
"My hairdresser was worried about my hair loss, and I was, too. Using Mereltä's anti-aging scalp treatment daily, I got my thick hair back with added softness and shine. What I love most about Mereltä Root Renewal – how easy, light and weightless it is on the hair. I don't ever want to be without it," said Rosemary Tessier, Mereltä user.
To learn more about Mereltä and purchase Mereltä Root Renewal serum, visit https://www.merelta.com/
About Mereltä:
Mereltä, a hair care company, discovered special microalgae and developed the technology to create an anti-aging scalp treatment that reawakens the hair to its authentic fullness, giving women and men youthful, shimmering locks and helping restore the harmony of who they are – from the inside out. Root Renewal serum is a breakthrough plant-based discovery that nurtures the scalp, the source of hair, and transforms limp, fragile and thin hair into thicker, more voluminous hair with body and flow. For more information, visit https://www.merelta.com/ or follow Mereltä on Facebook and YouTube @Mereltä or on Instagram @Merelta_Hair.
About Mereltä Root Renewal serum:
Mereltä Root Renewal serum is an anti-aging, plant-based treatment that promotes thicker, healthier hair by nurturing the scalp, the source of hair. Scientifically formulated and dermatologist-tested, the easy-to-apply leave-in scalp serum is light and weightless and can be used with all other hair care products. Mereltä Root Renewal serum gives the scalp a boost with unique algae-specific nutrients and encourages overall thicker, healthier hair with more volume, improved texture and renewed softness. Mereltä Root Renewal serum is free of sulfates, parabens and silicones. To learn more, visit https://www.merelta.com/.
SOURCE Mereltä
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