New Research from Sports Innovation Lab Predicts a Major Market Split Between Performance Data and Athlete-Driven Media

BOSTON, Dec. 16, 2019 /PRNewswire-PRWeb/ -- This week, Sports Innovation Lab is publishing the results of a year-long research program that explored the business opportunities that arise when elite athletes collect, analyze, and share their human performance data. The report is available upon request on Sports Innovation Lab's website.

To produce the report, thought-leaders from across the industry on the 2019 Athlete Data Leadership Board frequently met to review research, dissect case studies, and evaluate products. Collectively, they determined where the athlete data market showed the most promise, and specifically, how athlete data could be used in media, training, and live events to drive deeper engagement with Fluid Fans™.

The key takeaways from this research:

1. The athlete-data market is ripe for a decisive split: Human performance vs. fan engagement. The human performance technology will be held to a much higher standard than player tracking and other fan engagement data.

2. This split makes it clear providers must master the athlete data "stack." The stack is comprised of three components: collection, analysis, and delivery.

3. In the near-term, the industry would be wise to ignore the complexity of biometric data capture and focus on player tracking solutions that can be designed with optical tracking systems.

"As an Olympian, I've always seen the potential to use my training and performance data with my fans. The Leadership Board did a great job this year, cutting through the hype and pushing the industry forward through their thought- leadership," said Sports Innovation Lab CEO Angela Ruggiero. "We've seen how fluent athletes have become with digital technology. This next generation is wise to the opportunities to go direct to their fans with personal data that builds a tighter bond and following. That's why I'm so excited about the work the Board will continue in 2020."

The board members and industry leaders behind this report include:

• Angela Ruggiero, CEO, and Co-founder of the Sports Innovation Lab
• Josh Walker, President, and Co-founder of the Sports Innovation Lab and Board, Co-chair
• USC - Dr. Leslie Saxon, Executive Director of the Center for Body Computing, Co-Chair
• Atavus – Brian Kopp, Executive Chairman
• Chicago Cubs - Bobby Basham, Director Player Development
• DraftKings - Paul Liberman, Co-Founder & COO
• Kinduct Technologies - Travis McDonough, CEO
• MGM - Scott Butera, President of Interactive Gaming
• NFL – Jay Reid, Senior Director, Football Operations Technology Strategy
• NHL - Dave Lehanski, SVP, Business Development & Global Partnerships
• Octagon - Jeremy Aisenberg, Vice President, Strategic Initiatives
• Orreco - Dr. Brian Moore, Co-Founder & CEO
• Orig3n - Kate Blanchard, COO
• Teamworks - Rachael Classi, VP Marketing
• UFC - Lawrence Epstein, COO
• Whoop – Will Ahmed, Founder & CEO

Sports Innovation Lab will continue to push the industry forward with a brand-new set of 2020 Leadership Boards, which will further utilize Sports Innovation Lab's market intelligence software and proprietary research to explore topics such as technology requirements for broadcast integration, team & league fluency with new technologies, innovation in data collection, and new best practices.

The executives on the Athlete Driven Media Leadership Board join an exclusive roster of thought-leaders from three other leadership board initiatives started by the Sports Innovation Lab: The Smart Venues Leadership Board, The Next Generation Sponsorship Leadership Board, and The Immersive Media Leadership Board. Companies represented in those boards include: the University of Michigan, The Goldwater Group, TD Garden, Venuetize, Armored Things, Ticketmaster, CLEAR, Legends, Aramark, The Dow Chemical Company, Satisfi Labs, Rossetti, Oak View Group, Fancam, Oracle Food & Beverage, Visa, JMA Wireless, the International Olympic Committee, Octagon, Intel Sports Group, LiveLike, Yahoo Sports, Cox, Drone Racing League, Dow Jones Sport, Double Seven Sports, Nikkei America Inc., the Bundesliga, Columbia University, Athletes Unlimited, Blinkfire Analytics, Brizi, Cisco, Coca-Cola, FIFA, the LA Rams, MasterCard, Nielsen Sports, the NHL, Octagon, Promethean TV, Rover, Spartan, the Vegas Golden Knights, and Visa.

About Sports Innovation Lab:
Sports Innovation Lab is leading a sports research revolution. We exist to educate our clients on the technological possibilities for their brand and how to ultimately drive value to the end consumer: the Fluid Fans™. We inspire brands to create bold fan experiences through data-driven technology insights and industry-leading research. Visit http://www.sportsilab.com and follow on LinkedIn.

SOURCE Sports Innovation Lab