CHICAGO, Oct. 4, 2018 /PRNewswire-PRWeb/ -- The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners for its 2018 Women of Excellence Awards. The winners by category are:
Category – Collaboration
- Jessica Ellickson, Shopper Marketing Manager, The Coca-Cola Company
- Angela Moore, Director, Shopper Marketing—National Events, Albertsons Companies
- Debbie Zefting, Director, Shopper Strategy & Engagement, Barilla
Category – Innovation
- Cathy Allin, President and CEO, Decision Insight
- Julie Fisher, Director, Shopper Marketing, E & J Gallo Winery
- Bree Glaeser, Innovation Strategist, The Mars Agency
Category – Leadership
- Liz Mayer, Director, Shopper Marketing, J.M. Smucker Company
- Julie Quick, SVP, Head of Insights and Strategy, Shoptology
- Julie Lynn York, Group Manager, Partnership & Portfolio Marketing, Brown-Forman Beverages
Category – Rising Star
- Lindsey Cox, Promotions Marketing Manager, Organic Valley
- Erika Kothman, Senior Account Executive, HMT Associates
- Cleyana Mayweather, Associate Brand Manager, Digital Commerce, Mars Wrigley Confectionery
The winners were announced on October 3 in Minneapolis during the Women of Excellence Awards ceremony held in conjunction with the Path to Purchase Expo (P2PX).
"These talented women are helping drive amazing growth in our industry, and we're pleased to call attention to their invaluable contributions," said Terese Herbig, President, Path to Purchase Institute. "We will continue to work with industry leaders to promote diversity and inclusion across the retail industry."
The Women of Excellence Awards is the premier networking event at P2PX, the Path to Purchase Institute's largest gathering of retail and shopper marketing professionals. P2PX attracts thousands of brand manufacturers, retailers, agency professionals and solution providers who are charged with executing effective marketing that drives shopper engagement and influences decision-making along the path to purchase.
About the Path to Purchase Institute:
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practices that help define the ongoing evolution of consumer marketing and the overall shopping experience.
EnsembleIQ the parent company of the Path to Purchase Institute, is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence. Information on EnsembleIQ can be found at ensembleiq.com.
EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. Information on RFE can be found at rfeip.com.
SOURCE Path to Purchase Institute
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