Having a pet helps people connect. Women are more likely to swipe right on dating profiles that have dogs in them, pets can help warm up a conversation and more dog owners are considering taking dogs with them on dates.
AUSTIN, Texas, Feb. 3, 2025 /PRNewswire-PRWeb/ -- Ahhhh. There's love in the air with hearts and red roses everywhere, just in time for St. Valentine's Day on February 14. It's the day to recognize those we love and join almost 50 percent of people worldwide who plan to celebrate this year.1 But making a love match might not be so easy for everyone.
Almost half of American singles say dating is harder now than it was 10 years ago. Dating sites and apps have made dating easier for them.4 So, when it comes to attracting a romantic match via an app or anywhere else, are there things that can make singles more likely to mingle?
The short answer is yes. Have a pet. According to a recent survey2 nearly 2/3 of women (71 percent) admitted that men with dogs in their dating profiles would be a better match and almost half (48 percent) of women said they would swipe right on men with cats. Having a pet suggests positive character traits like stability, authenticity and the ability to care for others.
"The love we have for our pets and the unconditional love we get from them is profound," says Wondercide CEO Brad Locke, "Wondercide was founded with one woman's fierce love for her dog, Luna, so we're all about this holiday that celebrates the bonds we share and the care we give to each other."
Valentine's Day by the numbers for pet lovers:
Move over Fabio and make room for Fido as pet parents are expected to spend a record $2.14 Billion on gifts for pets this Valentine's Day3.
With a peak in inflation, 7 in 10 people are looking for dates that are less expensive4. A hike, walk or trip to the park are inexpensive ways to get to know others without breaking the bank and are fido-friendly.
Dog dates are in for Valentine's Day. For those who plan to go out on February 14, 25 percent of them are taking their dog with them.
Doggie date night:
Plan ahead for a pup party. Arrange a date for a local meet-up at a dog park or home for friends and/or kids on Valentine's Day. Bake cookies, make homemade cards and play fun games. Many people are choosing to take pets on dates because dogs can help break the ice and create conversation to eliminate awkwardness. When introducing pets for the first time, be sure to introduce them at their own pace so they can get used to each other.
Send a bow wow. Feeling shy? Send an invitation from your pet to your crush's pet. This can take the pressure off and invite more creative banter for fun.
Paws for a screen date. Not ready for an in-person date yet? Schedule a virtual date with a pet-meet on screen. Have a glass of wine or coffee online and chat with no strings attached.
Pass the sniff test. Get pets ready for mingling. Make sure pets are groomed and washed with Wondercide peppermint Flea & Tick Shampoo so they're clean and smell good. After bathing, Skin Tonic can help soothe Sparky's skin. Be sure to finish with a spritz of a fresh-scented flea-and-tick spray to ward off any uninvited guests. This one is made with essential oils and available in four fresh scents.
Dress to impress. Add a fresh peppermint dog collar that does double duty as an added layer of protection against ticks and fleas. Then, top off the look with a cute, themed bandana.
Primp my ride. Nothing is more impressive to a date than showing them you took the time to plan. Clean the car inside and out. Set up fluffy blankets and pet beds for the pooch partners in the backseat.
Make an impression. Turn on the charm. Start with a big hello and a smile. Bring the date flowers and the doggie can bring their date a gift too.
Leave loving memories. Good scents just make sense. Surprisingly, emotions don't come from what we see or hear but by what we smell. Almost 75% of our daily emotions are evoked by scent5. And scents remain with us longer. People recall scents with 65 percent accuracy after a year. While images aren't remembered as well with a 50% accuracy rate after only 3 months6. No one likes a stinky dog smell. That's why Wondercide sprays come in four fresh scents from natural essential oils: peppermint, cedarwood, lemongrass and rosemary. Available for pets and home.
These essential oils were rated among the top 15 by Insider Monkey, not only for how good they smell, but for their "super powers." Here's cheers to celebrating, finding and sharing the love this season.
About Wondercide
As seen on Shark Tank, Wondercide is an Austin-based company that has protected 3 million families from bugs since 2009, and the ticker is still running! The company provides plant-powered, lab-proven solutions for those looking for alternatives to conventional pest control products and services. Wondercide's pest protection lineup is safe around the whole family when used as directed and meets the same effectiveness standards required for conventional products, harnessing the power of nature to do the job.
As a Green America Gold Certified business for high standards in social and environmental impact, the company is woman-founded and driven by love to help you Protect Your Pack® – pets, family, homes, indoors and outdoors, and everything in between.
Products are available at Wondercide.com, Amazon, Chewy, and at select independen t and national retailers in the USA, including PetSmart, Pet Supplies Plus, and Petco.com. Affiliate available through Amazon and for Wondercide.com through Awin, TikTok, and Aspire.
High Resolution Images: https://app.air.inc/a/bdKEavqJG
- Valentine's Day Statistics, Facts, and Trends for 2023. (n.d.). http://www.driveresearch.com. https://www.driveresearch.com/market-research-company-blog/valentines-day-statistics/
- Love Unleashed: Pawlicy Studies Pets' Influence on Dating. (2024, March 22). Pawlicy Advisor. https://www.pawlicy.com/blog/pet-dating-statistics/
- U.S. pet owners spend over $2B on Valentine's gifts for pets. (2024, February 12). Petfood Industry. https://www.petfoodindustry.com/pet-food-market/news/15663992/us-pet-owners-spend-over-2b-on-valentines-gifts-for-pets
- Booth, J. (2023, September 25). Dating Statistics And Facts In 2025. Forbes. https://www.forbes.com/health/dating/dating-statistics/#dating_in_the_u_s_statistics_section
- Scent Marketing Facts: Appeal to Customer Emotions Through Their Nose. (n.d.). http://www.rochestermidland.com. https://www.rochestermidland.com/wellbeinghygieneblog/scent-marketing-appeal-to-customer-emotions-through-their-nose
- Sensory Branding. (2007, July 9). Neuromarketing. https://www.neurosciencemarketing.com/blog/articles/sensory-branding.htm
Media Contact
Melissa Watkins, Wondercide, 804-402-5316, MelissaW@AMSTERLAND.com, www.Wondercide.com
SOURCE Wondercide
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