Today, Postal announces a new product suite to align with the needs of the global enterprise market leveraging the offline channel to reach their customers and prospects. Market signals from the last 3 years show a transformation of the Offline Engagement category—the automation and sending of physical items like direct mail, corporate gifts, branded swag, and virtual event kits.
SAN LUIS OBISPO, Calif., Oct. 4, 2022 /PRNewswire-PRWeb/ -- Today, Postal announces a new product suite to align with the needs of the global enterprise market leveraging the offline channel to reach their customers and prospects. Market signals from the last 3 years show a transformation of the Offline Engagement category—the automation and sending of physical items like direct mail, corporate gifts, branded swag, and virtual event kits.
In addition to the expanded product suite, Postal.io announces the migration to Postal.com, becoming known as Postal moving forward.
"Direct mail and corporate gifting initiatives are historically siloed, hard to scale, and lack insight into real-time return on investment and overall efficacy," says Erik Kostelnik, CEO of Postal.
He continued, With over 600 customers sending millions of items annually, the new Postal Platform provides efficiency by reducing the time-intensive logistics associated with the offline channel."
Go-to-market professionals are leaning more into offline due to increased privacy regulations, oversaturation of the digital space, and continually constrained budgets. Based on non-paid, third-party research from UserEvidence, 73% of Postal users report they use the platform to increase conversion rates.
Enterprise customers like Fivetran, TripActions, and Seismic are seeing an increase in efficiency with Postal, when adding offline tactics to their existing playbooks.
"Postal's investment has delivered a robust, integrated solution critical to our global ABM strategy," says Andrew Racine, VP, Demand Generation at Fivetran.
"Postal enables us to get to the right critical conversation faster, through a channel that has largely been underutilized in B2B SaaS," explained Casey Patterson, Manager, Account Based Marketing, Fivetran
Postal will power its clients' offline strategies through data integrations with platforms like Salesforce, Microsoft Dynamics, 6Sense, Rollworks, and more to provide a bridge between the digital and offline worlds.
With this advancement, Postal solidifies its place as the leading Offline Engagement Platform. Postal is the only solution built for global enterprise organizations that want to effectively and efficiently consolidate their offline programs and track the return on investment in this channel.
About Postal
Founded in 2020 in San Luis Obispo, California, Postal is the leading Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal enables customers to create meaningful and impactful human connections with prospects, partners, customers, and employees. To learn more, visit Postal.com.
Media Contact
Lauren Alt Kishpaugh, Postal, 1 (925) 400-3062, [email protected]
SOURCE Postal
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