New name reflects the company's evolution from a consulting firm to a leading provider of enterprise analytics software solutions, with a focus on accelerating data-driven decision-making
SOQUEL, Calif., Feb. 13, 2025 /PRNewswire-PRWeb/ -- After more than two decades of delivering trusted data analytics and business intelligence solutions, Preferred Strategies is excited to announce its rebrand to QuickLaunch Analytics. The new name reflects the company's evolution from a consulting firm to a leading provider of enterprise analytics software solutions, with a focus on accelerating data-driven decision-making.
"Our transformation to QuickLaunch Analytics marks an exciting new chapter in our journey," said Adam Crigger, CEO and founder of QuickLaunch Analytics. "Over the years, we have evolved to meet the changing needs of our customers. Today, we are a product-centric company committed to empowering businesses to unlock the full potential of all their enterprise data with ready-to-use tools that simplify and accelerate data adoption."
Why the Change?
Founded in 2002, Preferred Strategies built its reputation by providing training and consulting on Crystal Reports for JD Edwards ERP systems. As the company grew, so did its product offerings and technological expertise. The introduction of the QuickLaunch solution for Power BI became a game-changer, allowing organizations to seamlessly integrate their data and gain actionable insights faster than ever before.
However, the name "Preferred Strategies" no longer reflects the company's primary focus. By adopting the name QuickLaunch Analytics, the company aligns its brand with its flagship product, emphasizing its commitment to delivering innovative, easy-to-use data solutions.
A Legacy of Innovation and Adaptation
QuickLaunch Analytics has a long history of innovation in the data analytics space. From its early days of helping businesses generate reporting insights with Crystal Reports, the company has continuously adapted to new technologies. In 2015, as Power BI gained momentum, QuickLaunch Analytics was already leading the way with robust Power Pivot and Tabular models to complement SQL Data Warehouse solutions.
"We've always prioritized staying ahead of the curve," said Crigger. "Our new brand QuickLaunch Analytics represents our dedication to exploring new data frontiers and empowering businesses with tools that transform data into actionable insights."
What This Means for Customers
For current customers, the rebrand to QuickLaunch Analytics signifies continuity and commitment. The same dedicated team, high-quality solutions, and unparalleled support remain at the company's core. Customers can expect:
- Streamlined branding across the website, social media channels, and communications.
- New product innovations that integrate data from all sources across the enterprise, beyond ERP systems.
- Continued focus on customer success with tools that simplify the complex world of data analytics.
"Our goal is to make it easier for existing and potential customers to understand what we do and why we're the right choice for their data analytics needs," said Crigger.
A Fresh Look with a Familiar Feel
The new brand identity includes a modernized logo that maintains a visual connection to the original Preferred Strategies logo. The refreshed design features a sleeker donut chart, a reimagined column chart with a rocket ship, and an updated color palette with black as the primary font color.
The rocket ship imagery symbolizes the company's QuickLaunch space theme—exploring new data frontiers and driving growth. The visual elements also emphasize the company's passion for data visualization and storytelling.
Looking to the Future
The rebrand to QuickLaunch Analytics is more than a name change; it's a reflection of the company's vision for the future. With new go-to-market strategies and upcoming product releases, QuickLaunch Analytics is poised to help organizations transform their data into profit and tangible business outcomes.
"This rebrand represents who we are today and where we're headed," said Crigger. "We're excited to embark on this next chapter and continue empowering businesses to make smarter decisions with their data."
For more information about QuickLaunch Analytics and its solutions, visit https://quicklaunchanalytics.com/.
About QuickLaunch Analytics
QuickLaunch Analytics is a leading provider of enterprise data analytics solutions. Founded in 2002 as Preferred Strategies, the company has evolved into a product-centric organization focused on empowering businesses to unlock the full potential of their data. QuickLaunch Analytics simplifies and accelerates the adoption of data analytics, enabling organizations to make smarter decisions and drive business success. For more information about QuickLaunch Analytics and its solutions, visit QuickLaunchAnalytics.com.
Media Contact
Bill McCue, QuickLaunch Analytics (formerly Preferred Strategies), 1 7182087391, [email protected], McCuenications PR
SOURCE QuickLaunch Analytics (formerly Preferred Strategies)
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