woom™, the Vienna-born premium children's bike manufacturer, today announced its initial entry into the U.S. retail marketplace through REI and select independent bike dealers (IBDs).
AUSTIN, Texas, Oct. 5, 2023 /PRNewswire-PRWeb/ -- woom™, the Vienna-born premium children's bike manufacturer, today announced its initial entry into the U.S. retail marketplace through REI and select independent bike dealers (IBDs). Celebrating its 10th anniversary in direct-to-consumer business, woom's expansion allows more families to experience its high quality, lightweight children's bikes in-person.
woom products are now available in-store at 30 REI locations across the U.S., as well as in select IBDs and online at REI.com. All dealers are identified via the dealer locator on woom's website. Stocked items include a variety of woom ORIGINAL, OFF & OFF AIR bike models in select colors, ranging from $249 to $1,099.
woom has disrupted the kids' bike category in North America by bringing kids-focused bikes that are 40% lighter than conventional kids, making them easier to learn on and more fun to ride.
"Over the past decade, we have connected with our customers at events across the country and sensed an eagerness to have more in-person experiences," said Mathias Ihlenfeld, woom Managing Director, North America. "We are confident woom's entry into REI and select IBDs will provide families in-person options to experience our brand, and we look forward to expanding our retail access in North America."
The woom success story in North America started a decade ago, after it was founded in a Vienna garage and brought to the U.S. by woom USA founder Mathias Ihlenfeld. The company has since had impressive growth in the North American market, earning Inc. 5000 recognition three years in a row between 2019 and 2021 after showing a stunning three-year revenue growth of 404 percent. This entry into retailers now marks the next phase of growth for the company, as it brings high-quality children's bikes into store experiences.
To learn more about woom, please visit http://www.woom.com and follow @woombikesusa on Instagram.
About woom:
woom is a globally-acclaimed children's bicycle company, originally founded in Austria in 2013 and has since expanded internationally to 30 countries worldwide. woom has disrupted the kids' bike category in North America, as the largest and fastest growing direct-to-consumer brands in the space. Its award-winning bikes include options that are 40% lighter than conventional kids' bikes, making woom bikes the lightest series-production kids' bikes in the world. For more information, visit woom.com or @woombikesusa on Instagram.
Media Contact
Cristina Nguyen, woom, 888-808-4465, [email protected], https://woom.com/en_US/
SOURCE woom
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