PXG x Nick Jonas hosted an exclusive PXG Clubhouse that included an intimate panel discussion and the opportunity for the public to be immersed in the PXG experience
SCOTTSDALE, Ariz., Nov. 17, 2022 /PRNewswire-PRWeb/ -- PXG, no stranger to throwing unforgettable parties, kept the launch momentum for the PXG x Nick Jonas Capsule Collection going with a second New York City based celebration. The PXG Clubhouse, inspired by the PXG House at the world-renowned Scottsdale National Golf Club, offered guests an immersive pop-up experience in SoHo, NY, for one-day only on November 15th, 2022. PXG transformed the 216 Lafayette space to bring the celebrity collaboration to life, through various experiential touch points including a gifting clubhouse locker room, putting green, PXG x NJ Apparel and Accessories to purchase via QR code, and immersive photo opportunities.
In the midst of busy store expansion efforts, PXG added a celebrity collaboration to their 2022 business endeavors, with the intended goal of introducing the brand to an untapped and underserved market of younger golfers and fans of sport fashion. Press, influencers, and fashion tastemakers were invited to a private 40-minute director's chair panel discussion in the morning, moderated by HYPEGOLF, where Jonas, Parsons, and Ray Mate, HYPEGOLF Senior Editor, discussed the partnership, collaboration process, and the future of golf fashion.
In the afternoon, the PXG Clubhouse was opened to the public via pre-reserved "tee times." Those lucky enough to score a coveted appointment grabbed a cold brew or cold pressed juice while they previewed and shopped the 15-piece apparel and nine-piece accessories collection. Each guest was welcomed with exclusive access to a PXG Clubhouse locker, filled with swag bags that included PXG x Nick Jonas Capsule Collection accessories.
"Our customers are at the forefront of everything we do, and we wanted to create a space where they could enjoy and celebrate this exciting new collaboration with us. Nick, Bob, and I see golf as a lifestyle and, more importantly, a way to connect with others. NYC's bustling SoHo neighborhood felt like the perfect stage to host our customers and future customers for an experiential event."- Renee Parsons, President and Executive Creative Director of PXG Apparel.
PXG x NICK JONAS NYC CLUBHOUSE IMAGES HERE
ABOUT PXG:
Founded by American entrepreneur and philanthropist Bob Parsons in 2013, PXG produces some of the world's finest golf clubs and apparel. Established in 2018 by businesswoman and fashion entrepreneur Renee Parsons, PXG Apparel offers customers seasonal sport fashion designs for any endeavor. With an unrelenting commitment to performance excellence founded on the premise of unlimited time and resources dedicated to research and development, PXG presents an unusual approach to product development with a groundbreaking endgame.
@PXG @NickJonas #PXGxNickJonas #PXGApparel
ABOUT NICK JONAS:
After electrifying music from multiple angles, appearing in blockbuster films, and launching successful business ventures, Nick Jonas still challenges himself and popular culture. Of course, his story as one- third of Jonas Brothers remains well-documented—especially given the band's chart-dominating 2019 comeback Happiness Begins, sold out tours, and subsequent GRAMMY® Award nomination. At the same time, he established himself as a dynamic solo artist with a penchant for breaking boundaries. 2014's self-titled Nick Jonas yielded the triple-platinum "Jealous," double-platinum "Chains," and gold- certified "Levels." Its 2016 follow-up Last Year Was Complicated spawned the anthem "Close" [feat. Tove Lo] and brought his streams into the billions. In 2017, he contributed the Golden Globe® Award- nominated "Home" to the Ferdinand soundtrack. Meanwhile, his songwriting would be recognized with the prestigious Hal David Starlight Award from the Songwriters Hall of Fame in 2016. Along the way, he also captivated audiences as a re-occurring judge on NBC's The Voice and in big screen favorites such as Jumanji: Welcome to the Jungle, UglyDolls, Midway, Jumanji: The Next Level, Chaos Walking and more. In 2021, Nick released his studio album Spaceman [Island Records]. In 2022, Nick joined NBC's new competitive dance series Dancing With Myself as a judge alongside Shakira and Liza Koshy.
Media Contact
Leela Brennan, PXG - Parsons Xtreme Golf, 4803875591, [email protected]
SOURCE PXG - Parsons Xtreme Golf
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