Leveraging proprietary artificial intelligence solutions and extensive go-to-market experience, the holding company will optimize the operations of its portfolio, having completed its first acquisition of trusted event software company Leadature.
FOSTER CITY, Calif., April 23, 2025 /PRNewswire-PRWeb/ -- Rebel Capital, an innovative holding company founded by experienced entrepreneurs and former venture capitalists Vadim Rogovskiy and Hanna Markouskaya, has officially launched with a strategic focus on acquiring established, resilient small to medium-sized software businesses (SMBs) with significant growth potential.
Established SMBs have proven their value and resilience, yet many still hold untapped potential. With founders spending 80% of their day on repetitive tasks, time presents a significant barrier to growth. Rebel Capital addresses this challenge by using advanced AI technology to streamline operations within the businesses it acquires. Boosting efficiency and unlocking additional revenue, the company is targeting $100M in annualised revenue by 2030.
To mark its launch, Rebel Capital has completed the acquisition of Leadature, a trusted event data capture and marketing company founded in 2007, utilized by enterprise leaders such as SAP, ServiceNow, and LabCorp. Leadature was identified for its longevity, having served thousands of events and captured billions of data points over 17 years, yet low profile, which offers substantial room for growth.
Rebel Capital will work closely with EVE, the AI co-pilot for SMB owners, led by Rogovskiy. The AI-powered platform is automating time-consuming and repetitive tasks such as meeting scheduling, knowledge sharing, and task management, enabling business leaders to focus on higher-value priorities. Currently in stealth mode, the startup will play a vital role in Rebel Capital's growth strategy and is already working with Leadature to refine its processes and optimize operational efficiency.
Rebel Capital will also draw on the extensive technology industry experience of its co-founders, who collectively bring decades of operational leadership, a proven track record in venture capital, and a history of scaling and supporting successful startups.
"Having grown frustrated with the VC industry, where chasing paper markups to please limited partners is the norm, entrepreneurship through acquisition offers a breath of fresh air. Our strategy isn't to write checks for promising early-stage startups and hope for a unicorn outcome. We're acquiring established businesses and using our experience and technology to fulfill their potential. We expect this new asset class to become much more profitable than the traditional venture capital model," said Vadim Rogovskiy, president and co-founder of Rebel Capital.
"There's no reason you can't aim for venture-scale returns working with under-the-radar SMBs. You just need the right tools to supercharge operations and margins. AI-powered intelligence is the key to unlocking that potential, creating a new playbook in value creation, and we're building a holding company to prove it," said Hanna Markouskaya, CEO and co-founder of Rebel Capital.
ABOUT REBEL CAPITAL
Rebel Capital is a forward-thinking holding company focused on acquiring established software SMBs with significant growth potential. By leveraging proprietary artificial intelligence technology, Rebel Capital optimizes the operational efficiency of its acquisitions to unlock untapped potential across its portfolio. The company was founded by Vadim Rogovskiy, a four-time founder who has raised over $20M across multiple ventures, and Hanna Markouskaya, an operator and angel investor with a portfolio of 20+ growing startups.
Media Contact
Vadim Rogovskiy, Rebel Capital, 1 7258888511, [email protected], https://www.rebelcap.us/
SOURCE Rebel Capital
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