KOR Water and RKS Announce Release of KOR ONE Chrome Hydration Vessel
Aliso Viejo, CA (PRWEB) July 15, 2013 -- KOR Water, Inc., a global lifestyle brand focused on sustainable hydration products, and RKS Design, Inc., innovation consulting firm, announced the release of their widely famous KOR ONE Hydration Vessel in a striking new finish: Chrome.
A highly designed water bottle featuring subtle ergonomic characteristics such as a smooth, threadless drinking spout and sleek form for comfortable holding, the KOR ONE is KOR's premium offering and is celebrating its fifth anniversary. It is a popular accessory of choice with celebrities, having been toted by such figures as Oprah Winfrey, Gwyneth Paltrow, David Beckham, Jennifer Grey and Tony Stark of Iron Man 2.
"Five years ago, KOR changed the conventional wisdom of what a reusable bottle could be. The KOR ONE has been a transcendent product placing water on a pedestal and engaging bottled water drinkers to what KOR calls 'sustainable hydration.' This Chrome is provocative," stated KOR CEO and Co-Founder Eric Barnes.
With a highly reflective and luxurious golden-silver coated trim that encapsulates the precious water within, the KOR ONE Chrome seeks to further express that water connects all of humanity.
"The KOR ONE is all about timeless ground-breaking design that makes the world better in so many ways,” comments Ravi Sawhney, founder and CEO at RKS, the firm that designed the original bottle. “Five years after its debut, the design remains fresh and more relevant than ever. Bringing it out in Chrome further celebrates KOR Water, the KOR ONE and a design that continues to engage and reward so many who connect with it. "
KOR Water, Inc., founded in 2005 by Eric Barnes and Paul Shustak and headquartered in Aliso Viejo, CA, develops and markets an award-winning, design-driven line of hydration products and accessories that express and promote the awareness that like drops from the ocean, humans are both unique and connected to all living things through water.
RKS is an innovation consulting firm delivering human-focused solutions with global impact. Founded in 1980, RKS utilizes design as a strategic tool advancing client’s ability to focus on people’s needs and aspirations while creating sustainable business results and benefits to society. Working domestically and globally and having won over 150 major design awards, RKS credits Maslow and Campbell’s work as the foundation for its systematic and pragmatic set of frameworks, setting the stage for the creation of experiences that motivate and reward audiences.
(full press kit available on request)
Press Contacts:
Tiffany Payakniti
KOR Water
press (at) korwater (dot) com
(949) 200-6905
Julie Calderini
RKS Design
julie (at) rksdesign (dot) com
(805) 370-1200 x 117
Julie Calderini, RKS Design Inc., http://rksdesign.com/, 805.370.1200 117, [email protected]
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