Strategic advisors from luxury brands, real estate and employee advocacy bolster roomLift leadership and growth
LOS ANGELES and SAN FRANCISCO, July 6, 2022 /PRNewswire-PRWeb/ -- roomLift, which offers custom interior design services virtually and "in a box" shipped to doorsteps and mailboxes everywhere, is growing its team of experts to get more designs into more hands. Anyone who's interested in giving their room or home a Lift can access roomLift's all-in-one professional interior design services online and get a design board, shoppable links and even a curated box with samples delivered directly to them.
roomLift is led by co-founders and cousins Megan Hersch and Ariel Sutro, who bring together decades of experience from interior design and real estate:
- Megan Hersch, interior designer, COO and co-founder of roomLift has pedigree from design royals Kelly Wearstler and Atelier AM, and the training to know what good, lasting design looks like. Seeing design accessibility increase drastically in the last few years, she decided there was a niche to fill and a need to be met for the many people who watch DIY television and have inspiration boards full of images. It's common for people to feel inspiration overload regarding their home decorating ideas, yet they often aren't sure where to turn and don't feel confident enough to execute their vision on their own. Capitalizing on her keen eye, budgeting and sourcing expertise, and ability to work with clients in every style, Hersch created roomLift as an a la carte, mail-order interior design solution that helps people nationwide achieve the unique and personal spaces on their terms and ultimately love where they live!
"Everyone deserves to love where they live," Hersch says. "We're honored to have a growing team of talented designers that can help more people in more places than the traditional model allows."
- Ariel Sutro, CEO and co-founder of roomLift, directed marketing and sales activities for high-density urban residential developers in the Bay Area for over 10 years. She then founded a company which employed varied designers creating model homes, sales offices and engaging experiences to build community at multi-family residential developments throughout the West. At roomLift, she focuses on how to share more ideas, strategies and resources to lift people and their spaces up. Sutro seeks out partnerships with organizations aligned with customers' needs and ways to make them accessible and actionable.
"We're turning expensive and time-consuming interior design engagements into a transparent experience that replicates full-service design, remotely," Sutro says. "Our investments in our tech stack and industry partners will speed up processes that normally become a very costly and time-consuming part of the design process."
Joining Hersch and Sutro is Molly McDermott Walsh, who will serve as fractional CMO, bringing marketing expertise from Pantone, Farrow & Ball, Hudson Valley Lighting, and additional luxury design brands. Taking a holistic approach to growing roomLift, McDermott Walsh brings organizational strategy, creative marketing and interior design industry expertise to accelerate roomLift's mission to deliver custom design expertise to your doorstep.
Board member, David Hoare, who serves as VP of Content at ServiceNow, brings technology expertise from more than a decade at Google and helped design the inner workings of roomLift's user experience.
In addition, roomLift has assembled a team of strategic advisors, including:
- Claire Cochran, founder and principal of the Law Offices of Claire Cochran, provides advocacy for employees in the workplace and specializes in negotiating employment on behalf of C Suite employees.
- Ellen Dunne - product leader at Shopify, with two decades of experience leading cross-functional teams in the creation of web and mobile consumer products. Her product approach is based on the 'build, measure, learn' cycle and other key principles of the Lean UX philosophy.
- Jen Randle, founder of SGNL, focuses on the creation of systemic change alongside the makers and leaders of global commerce. She believes that "while representation and mix are vital, we place great emphasis on delivering change through the creation of more just and equitable corporate centers."
- Erin Thompson, a top 100 San Francisco luxury realtor at Compass who's consistently ranked in the "top 500 Real Estate Agents in the US," according to the Wall Street Journal.
For more information, visit http://roomLift.com.
About roomLift roomLift provides professional interior design services "in-a-box," literally, for anyone who wants to love where they live. A personalized roomLift includes a design board, shoppable links and even a curated box with samples delivered directly to your mailbox or doorstep. In addition, roomLift also offers access to interior designers for an accessoryLift or on-demand design consultation. In the spirit of Lifting others, roomLift plants one tree for every box ordered to help replenish the resources used with its service and is an Ambassador to UrbanVision Alliance, an innovative homelessness solution from the private sector. roomLift has been named one of Good Housekeeping's "Best Online Interior Design Services to Craft the Home of Your Dreams" and "Best Online Interior Design Services" by The Spruce and My Domaine.
Media Contact
Amy Jackson, roomLift, 1 4156092435, [email protected]
SOURCE roomLift
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