Ruby Falls announces a year-long celebration commemorating the 95th Anniversary of its discovery. To mark this important milestone, the Lookout Mountain attraction offers new experiences, special events, and giveaways throughout the year. Thanks to its awe-inspiring beauty, Ruby Falls survived the economic hardships of the Great Depression and quickly became a favorite destination for visitors nationwide. During the mid-century rise of the family road trip, Ruby Falls continued to grow in popularity and remains a significant contributor to the state's tourism industry, attracting over half a million visitors annually. The 12-month anniversary event includes living art installations, a 95th Anniversary Cave Tour, the unveiling of the new event venue, Skyline Loft, and much more. For more information, visit http://www.RubyFalls.com or follow @RubyFallsCave on social media.
CHATTANOOGA, Tenn., Dec. 20, 2023 /PRNewswire-PRWeb/ -- Ruby Falls announces a year-long celebration commemorating the 95th Anniversary of the discovery of Ruby Falls! As part of the festivities, the Lookout Mountain attraction introduces wonderful new experiences, unique events, a historical exhibit, and special edition cave adventures, all celebrating its history over the past 95 years.
BACKGROUND & HISTORY
Since its discovery in 1928, Ruby Falls has inspired extraordinary connections to nature. Thanks to its awe-inspiring beauty and successful marketing strategies, Ruby Falls survived the economic hardships of the Great Depression and quickly became a popular destination for visitors nationwide.
The mid-century rise in popularity of the family road trip further amplified Ruby Falls as a celebrated destination. As a result, the National Register of Historic Places recognized Ruby Falls and its historic Castle in 1984 for their role in establishing tourism in the region. Today, Ruby Falls remains a significant contributor to the state's tourism industry, welcoming over half a million visitors annually.
"For 95 years, Ruby Falls has held a special place in Tennessee's tourism legacy, wowing visitors and setting a high bar for what a truly remarkable attraction can be," says Commissioner Mark Ezell, Tennessee Department of Tourist Development. "This natural wonder keeps drawing folks from all over the world, and they're never disappointed. Congratulations to Ruby Falls on this magical milestone and many more to come!"
From its unconventional beginnings as one man's dream, Ruby Falls has grown and evolved over 95 years, including a 2018 major venue expansion, the recent launch of luxury treehouse lodging, Treetop Hideaways at Ruby Falls, and the upcoming debut of its event venue, Skyline Loft.
"As Ruby Falls nears its second century of operation, our core mission remains timeless. Connecting people to the wonder of nature guides us today as it did in 1928," shares Hugh Morrow, president and CEO of Ruby Falls. "As we look to the next 95 years and beyond, we are inspired by and grateful for the memories we have created together with our guests."
DISCOVERY DAY SPECIALS
The year-long celebration begins on December 30, Discovery Day, the date when Leo Lambert discovered the Ruby Falls cave in 1928. Starting December 21st, the first 95 tickets for select Discovery Day tours will be available at the original admission price of $2. Guests can take home complimentary keepsake postcards and special history booklets while supplies last.
SKYLINE LOFT
For its 95th Anniversary, Ruby Falls debuts Skyline Loft, a new event venue. Taking inspiration from the castle's 1928 design and located on the original rooftop of the Ruby Falls castle, Skyline Loft features 3,500 square feet of customizable event space with panoramic views of the Cumberland Plateau. When Ruby Falls first opened, this space was a three-season rooftop garden, serving as a beloved spot for parties, events, and dinner dances for over two decades.
Skyline Loft is now accepting bookings for 2024, and on Saturday, February 3, it will host a public open house to introduce the venue to the community.
NEW EXPERIENCES, CELEBRATIONS & SPECIAL TICKETS
The 12-month anniversary event brings:
- Living art installations
- Special edition 95th Anniversary Cave Tour
- Free family passes and special ticket rates for locals
- Limited edition giveaways throughout the year
- Ruby Falls history exhibit
- Hidden Passage Scavenger Hunt in the historic 1928 Castle
- Castle Cafe winter and summer game nights
- Debut of new Ruby Falls website
- Additional surprises unveiled throughout the year!
MORE INFORMATION:
For more information about Ruby Falls' 95th Anniversary, visit http://www.RubyFalls.com or follow
@RubyFallsCave on social media.
Media Contact
Jaclyn Lewis, Ruby Falls, 4235580206, [email protected], www.RubyFalls.com
SOURCE Ruby Falls
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