Scent Machines: The Gateway To A Whole New Business Dimension

MIAMI, Oct. 17, 2019 /PRNewswire-PRWeb/ -- The concept of scent marketing certainly isn't new—spas and luxury hotels being obvious examples that spring to mind when it comes to the use of fragrance to drive business initiatives. However, up until recently the only option to deliver scent to desired locations was via methods such as aerosol sprays, scented gels in plastic containers, and other chemical-based products. However, these means came with multiple drawbacks, such as uneven distribution, a limited reach that degraded over even the shortest periods, the necessity for constant maintenance, and even the risk of health and allergy issues.

Thankfully, there's now a simple, healthy, effective alternative in the shape of an HVAC scent system, which is an aroma-diffusing machine that guarantees subtle, even scenting that permeates even the largest of business premises.

Multi-faceted, Multi-functional, And An Appropriate Direction For Any Business Space

The already mentioned industries within hospitality are obvious candidates for such technology. But more interestingly, it seems that no field has failed to be touched by the power of scent marketing, utilizing the science of aromachology to further instill products and brands into the minds of their customers. Such targeted scent distribution is also positively proven to influence consumer buying and browsing behavior.

One early example of the power of fragrance within the business and sales environment was a 1993 study carried out by Chicago-based neurologist, Alan Hirsch. Two pairs of Nike trainers were displayed for sale in different rooms, each identical except one room was unscented and the other strategically perfumed with pleasant floral aromas. The research concluded that the intent to purchase was increased by an astounding 84 percent in the fragranced room, thanks to customers being unconsciously influenced by the power of smell.

Since then the use of scent for business has increased exponentially—from the automotive industry to coffee chains, retail premises to office buildings, the potency of carefully chosen aroma not only influences sales and increases productivity, it also creates a subconscious link between the human brain and the brand.

Excitingly, the advantages of commercial scent machines don't end there. A carefully crafted aroma has other impressive effects, such as improving mood, increasing staff morale, creativity, and output, as well as the more obvious benefits such as creating a pleasant atmosphere in which to enter and spend time.

The Advantages Of HVAC Scent Machines

The technology behind commercial scenting machines provides constant, even scenting using high quality, therapeutic grade oils dispersed in microscopic particles that leave no residue. These technologically advanced machines require virtually no maintenance, are whisper-quiet, and distribute the uniform scent using a process known as cold-air diffusion.

Premier provider, Hotel Scents by Aroma360, is an industry leader that offers the ultimate business scent machines suitable for premises of all sizes, as well as fragrance options to suit all fields of industry. Their expert aromachology team works with enterprises to determine the perfect scenting solution targeted to meet the business needs, including the provision of bespoke scenting for those who want to further explore the advantages the concept brings.

Find out more about the latest scent machine technology, aromatic marketing, fragrance branding, and why businesses of all sizes need to embrace this final promotional frontier at https://www.hotelscents.com/pages/business-scenting-solutions.

SOURCE Hotel Scents

Related Links

https://www.hotelscents.com