NEW YORK, March 13, 2019 /PRNewswire-PRWeb/ -- ScreenPrism, the fastest-growing producer of premium film and television analysis, today announced it has changed its name to The Take, effective immediately.
In a video post to fans, The Take founders Debra Minoff and Susannah McCullough explained that the new name reflects the company's mission to provide fans with trusted, premium analysis of a wide range of media, including music, games, art, plays, and books, in addition to the movies and television shows the company has traditionally explored.
"Over the past two years, we've been giving fans a fresh take on the movies and shows they love, making their overall viewing experience more enjoyable. Our authenticity and commitment to quality have helped us quickly become the world's largest provider of premium, accessible film and television expert analysis," said Minoff. "As we've grown, our audience has asked us to start exploring other forms of visual media and pop culture. Our new name lets us easily expand to these new media, while continuing to craft the same high-quality, original, entertaining expert content our community has come to know and love."
The Take's video content aims to help entertainment fans gain deeper enjoyment out of what they watch, read or experience. As a growing generation of cord-cutters and cord-nevers consume an increasingly fragmented media diet, they are watching content in a more integrated way: 51% of Americans search to learn more about the entertainment content they are watching. The Take's content caters to these audiences, driving greater viewing and re-viewing intent and engagement through content that explains endings, explores deeper meanings and symbols, undertakes deep character studies and more.
The Take has seen explosive growth in the past year, amassing nearly 70M views on its YouTube Channel, nearly 600K Channel subscribers, and 110K Facebook fans. The Take's videos routinely garner millions of views on YouTube and have a 98% overall positive rating. The Take viewers are deeply engaged, with an average session time of 7.5 minutes (more than 2X the YouTube average).
As the company's audience has grown, so has the way it works with studios, broadcasters, and marketers. The Take's premium video content is currently featured on more than 21K theatrical screens nationwide in Noovie through a partnership with National CineMedia (NCM), and the company routinely works with film and television studios, producers and content creators to develop innovative custom sponsorships and original branded content to promote new film releases and show premieres, as well as to encourage post-view engagement to retain viewership. The Take also works with brands directly to launch, program and manage branded YouTube Channels.
About The Take
The Take is the trusted source for film, TV and pop culture analysis and commentary. Founded in 2016 by film lovers Debra Minoff and Susannah McCullough, The Take creates smart, entertaining videos that explore and explain Symbolism, Deeper Meanings, Endings, and Character Studies. With nearly 70 million views of its content and more than one million subscribers across platforms, The Take enriches the viewing experience by deepening the audience's appreciation and understanding of the entertainment content they're watching. Find out more and start watching on The Take's YouTube Channel today.
SOURCE K-SQUARED STRATEGIES LLC
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