SiteSpect releases the first wave of its UX initiative designed to simplify workflows, enhance usability, and empower teams to optimize with greater speed and confidence. With streamlined navigation, improved creation tools, and an upcoming reimagined Campaign Builder, the project sets a new standard for seamless experimentation—discover what's new and what's next.
BOSTON, Feb. 10, 2025 /PRNewswire-PRWeb/ -- SiteSpect, a leader in digital optimization and experimentation, announces the launch of its new user experience initiative, Superfresh. This transformative update enhances usability, simplifies workflows, and empowers teams to optimize with greater efficiency and confidence.
"Superfresh is more than a visual update—it's a complete redesign focused on ease of use, simplification, modernization, and self-sufficiency," says Paul Bernier, VP of Product Management.
Key Features Already Released
- Streamlined Navigation – Modernized menu for quick, intuitive access.
- Recently Viewed Items – Seamless work resumption with easy access to projects.
- Enhanced Creation Tools – Simplified workflows for faster test setup.
- Global Triggers – Reusable triggers for consistency across metrics and variations.
- Redesigned List Pages – Improved search, filtering, and custom views.
- New Metric Builder – Step-by-step wizard for effortless data capture and analysis.
Coming Soon: The Reimagined Campaign Builder
A fully redesigned Campaign Builder will soon launch, offering:
- Multi-channel experience creation for web, mobile, and apps.
- Visual and code-based editing for users of all skill levels.
- Tab-based UI for enhanced collaboration.
- Advanced code editing, feature flagging, and personalization tools.
"Superfresh underscores SiteSpect's commitment to evolving with customer needs," says Product Manager Kate Orchard. Future updates will enhance onboarding, experimentation tools, and cross-team collaboration.
For a closer look, visit https://www.sitespect.com/introducing-the-new-sitespect-ux/ or book a demo at www.sitespect.com/request-demo.
About SiteSpect, Inc.
SiteSpect is leading the advancement of customer experience optimization solutions for the world's most successful businesses. Top brands such as Cabela's, Urban Outfitters, and Ashley Furniture have leveraged SiteSpect's technology and expertise to grow their businesses. SiteSpect's patented solutions enable customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product lines. For more information, visit www.sitespect.com.
Media Contact
Mike Fradkin, SiteSpect, Inc., 1 617.765.4563, [email protected], https://www.sitespect.com/
SOURCE SiteSpect, Inc.
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