The new initiative provides comprehensive in-person and virtual hands-on AI training to drive adoption and industry revenue, with half of the program seats reserved for women's sports executives.
BOSTON, April 3, 2025 /PRNewswire-PRWeb/ -- Sports Innovation Lab, the leader in data-driven sports audiences, insights, and analytics, today announced with its Women's Sports Club in partnership with Microsoft the launch of the AI Advantage Program—a nine-month certification program that expertly teaches sports and entertainment executives how to leverage AI for in-market results via detailed vendor landscape analysis, hands-on demos, and "behind the deal" explorations in real AI partnerships. To apply for a seat, visit sportsilab.com/ai-advantage.
"Let's 'level down' the AI pontification that's floating around, and 'skill up' the executives responsible for utilizing the technology to drive accelerated revenue growth and business efficiencies," said Gina Waldhorn, Chief Marketing Officer at Sports Innovation Lab, who spearheaded the program in partnership with Microsoft. "Our goal is to help executives fundamentally learn how to integrate any current or future AI technology for better outcomes through the lens of their very specific industry."
Executive participants will be taught cutting-edge AI strategies and given access to tools that drive near-term impact with a domain focus on sports & entertainment. Topics covered will include:
- Fan intelligence and segmentation
- Advertising and media planning optimization
- Creative automation and personalization
- Sponsorship sales and revenue growth
- Measurement and analytics
The AI Advantage Program kicks off on April 17 at the Microsoft Garage in New York City's SoHo neighborhood. Microsoft Garage Director Mike Pell said, "Artificial Intelligence is helping bring big ideas to life every day. The Microsoft Garage is proud to be a place where today's business leaders and future trailblazers can be hands-on with the tools and collaborate on solutions that could go on to change the world."
Sports Innovation Lab and Microsoft are committed to advancing AI adoption in sports and entertainment. As partners, they will lead attendees through exclusive training sessions on AI-powered tools, offering hands-on experience and real-world applications tailored to industry challenges. Executives in attendance will gain practical expertise in leveraging AI for measurable business impact, directly from today's ecosystem leaders.
Program participation is limited to 100 executives who meet the application criteria. To ensure democratized access to education and technology, the first 50 seats are reserved for executives from women's sports brands and properties. Executives who will attend this program and learn to shape the future of sports include CMOs and marketing executives, sponsorship sales leaders, media and advertising teams, creative and content strategists, and data and analytics professionals.
The AI Advantage Program will feature immersive in-person training sessions and virtual education events (with hands-on demonstrations) throughout the year before concluding in December. Executives who complete the AI Advantage Program will receive a Sports Innovation Lab Certified AI Advantage Credential.
Visit sportsilab.com/ai-advantage for more information.
About Sports Innovation Lab
Sports Innovation Lab is a Data, Insights, and Analytics company that enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences. Known for its pioneering research on fan behavior and the commercialization of the women's sports market, Sports Innovation Lab is evolving how organizations use data to understand their customers and acquire more of them, starting with sports and entertainment. Sports Innovation Lab's proprietary fan intelligence model - Fluid Fan Graph™ - is built on observational, transactional, and deterministic fan data. Global brands including Legends, Kellanova, NASCAR, and Monumental Sports and Entertainment use Sports Innovation Lab's data, audiences, and insights to drive revenue. Learn more at sportsilab.com or follow on LinkedIn, Instagram, and X.
Media Contact
Anthony Baldini, Sports Innovation Lab, 1 617-480-7089, [email protected], sportsilab.com
SOURCE Sports Innovation Lab
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