A Business Expansion Success Alert from The Spanish Group, an INC. 5000-Recognized Global Language Translation Service
IRVINE, Calif., Jan. 30, 2025 /PRNewswire-PRWeb/ -- To help U.S. businesses take advantage of the staggering $115 trillion global economy in 2025, The Spanish Group, an Inc. 5000-recognized global language translation service, is sharing the four best practices for successful international expansion.
The global marketplace is vast with myriad opportunities, but one key driver of successful international expansion is the ability to communicate and connect across cultures and languages.
"Cultural knowledge signals respect, reduces friction, and can even open doors to opportunities otherwise overlooked," says Salvador Ordorica, CEO of The Spanish Group. "Understanding the language, idioms, and cultural traditions of a trading partner fosters the trust and respect that's critical when establishing a brand presence in a new region."
When expanding into new areas, it's critical to quickly build strong, loyal customer bases. Ordorica, whose business spans 35 countries, recommends the following:
Four Keys to International Expansion
Start Learning the Language
Even if you can't speak it well, the mere act of trying to speak the local language signals a desire to connect on a deeper level. And your effort can pay off in important ways. For example, in Japan, business relationships thrive on "nemawashi" (building consensus), where speaking even basic Japanese can make interactions more collaborative. Translation tools, though useful, cannot replicate this interpersonal value.
Don't Rely on AI
Language is deeply tied to culture, and direct translations often fail to capture tone, context, and idiomatic meaning. AI is getting a lot of hype, but these tools lack the nuance and depth required to build genuine relationships.
Build Relationships Organically
Personalize your approach to a new locale by adapting to cultural and linguistic nuances. For example, a small boutique exporting goods to Italy might tailor its messaging to align with local customs, such as celebrating Ferragosto, a major holiday in August.
Invest in Localization
Partner with trained and certified linguistics professionals to ensure that your branding and other communications are culturally appropriate. For example, a marketing campaign in English that uses humor may completely miss its mark in a country where that style of humor isn't culturally relevant. In China, understanding the symbolic importance of numbers (e.g., 8 signifies wealth) can influence negotiations and even product launches.
ABOUT THE SPANISH GROUP
Founded in 2013 by Salvador Ordorica, CEO, The Spanish Group is an internationally recognized ISO 9001:2015 and ISO 17100:2015 certified translation service offering 123 languages and unparalleled language precision, localization, cost effectiveness, and efficiency.
The Spanish Group sets itself apart by working with certified, professionally trained linguists all over the globe who are native speakers and highly experienced specialists in a variety of fields.
The Spanish Group is trusted by Fortune 500 companies, law firms, small businesses, universities, embassies, and other governmental agencies to deliver accurate, culturally sensitive translations and localizations that help them operate seamlessly across multiple languages. For more information, visit: https://thespanishgroup.org/.
Media Contact
[email protected], The Spanish Group, 1 503-298-9794, [email protected], https://thespanishgroup.org/
SOURCE The Spanish Group
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