Tamaris Footwear Introduces Fall/Winter '21 Collection in North America
Tamaris, THE BEST-KNOWN SHOE BRAND IN EUROPE offering the perfect balance between femininity and comfort, is expanding its footprint in the North American marketplace in Fall/Winter 2021. Tamaris, owned by Wortmann Group, has joined in partnership with Earth, Inc. in Waltham Massachusetts.
WALTHAM, Mass., Jan. 30, 2021 /PRNewswire-PRWeb/ -- Tamaris, THE BEST-KNOWN SHOE BRAND IN EUROPE offering the perfect balance between femininity and comfort, is expanding its footprint in the North American marketplace in Fall/Winter 2021. Tamaris, owned by Wortmann Group, has joined in partnership with Earth, Inc. in Waltham Massachusetts.
"Tamaris is a perfect addition to the Earth Shoes brand portfolio. Wortmann Group is the exceptional footwear leader in Europe that shares the same passion for footwear as Earth Shoes," explained Mark Parsley, President of Earth, Inc.
"Fall 2021 is ideal timing for the brand to expand across the pond. Tamaris F/W 21 should be an instant win in the North American marketplace offering incredible value, design and built-in comfort with a fashion twist. Green Step, an assortment of styles with eco and sustainability components, is the perfect add on to the total collection," explained Lance DeShazo, SVP, who will lead the North America team.
"We are proud to have found a competent partner in Earth, Inc., who will introduce our brand with a lot of vigor and expertise on the North American Continent. With our shared strength, we are convinced that we will make many North American women happy too," says Jens Beining, CEO of the Wortmann Group.
Tamaris plans to kick-off at the MICAM AMERICAS MAGIC digital event beginning February 1, 2021. Tamaris will be shown by appointment at MAGIC POP-UP and Atlanta Shoe Market. Independent retail shops, better department stores and full price E-Com sites are the targeted points of distribution. Tamaris.us is scheduled to go live August 2021; the site will offer an expanded assortment. An extensive marketing campaign throughout the Fall/Winter 2021 season will support the expansion.
The Tamaris formula for success is as simple as it is ingenious--a shoe is white space with lots of room for imagination. Each season, Tamaris offers a wide range of styles with perfect fit, optimal wear comfort and reliable quality. ANTIshokk" and "ANTIslide" are just two technologies that are featured in most styles and deliver the feel-good factor expected from Tamaris.
"We are beyond thrilled to partner with the Wortmann Group. Tamaris and the Earth, Inc. company make an ideal partnership with a shared passion for technology and quality coupled with a long history of shoe making expertise," says Earth, Inc. CEO, Phillipe Meynard.
For more information, contact Lance DeShazo at [email protected].
Media Contact
Lance DeShazo, Tamaris US, +1 646-321-1419, [email protected]
Katie Dobbs, Earth, Inc., 7815474417, [email protected]
SOURCE Tamaris US
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