resonio's 2024 survey reveals the most popular Christmas gifts in the USA, highlighting clothing, toys, and electronics as top choices. The insights guide both consumers and retailers for the holiday season.
NEW YORK, Nov. 27, 2024 /PRNewswire-PRWeb/ -- The holiday season is upon us, and resonio's latest survey reveals the most popular gift categories, key decision-making factors, and budget behaviors of American consumers. These insights provide valuable information for shoppers and retailers alike.
Key Findings from the Study:
- Top Categories: Clothing and accessories (27.89%) and toys (20.53%) emerged as the most popular gift choices, followed by electronics (18.95%), reflecting a strong demand for both traditional and tech-focused presents.
- Key Decision Drivers: Emotional significance and personal connection (67%) were identified as the most important factors when selecting gifts, followed by practicality and value for money.
- Budget Trends: The majority of participants plan to spend between $251–$500 on gifts, with 15% allocating more than $500.
Insights for Retailers
The Christmas season is a crucial time for retail, and these survey results can help businesses align their product offerings and marketing strategies with consumer preferences. Understanding these trends enables retailers to plan their inventory effectively and create targeted campaigns for holiday shoppers.
Read more in our study:
The Most Popular Christmas Gifts in the USA for 2024 – Read More
Learn more about the survey participants.
Media Contact
Ines Maione, resonio powered by clickworker, 1 212 878-6686, [email protected], https://www.resonio.com
SOURCE resonio powered by clickworker
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