Global Advisory Board to usher in Tracksuit's next chapter of growth
NEW YORK, Jan. 28, 2025 /PRNewswire-PRWeb/ -- Always-on brand tracking platform Tracksuit today announced the formation of the company's Advisory Board, introducing members Tim Brown (Allbirds co-founder), Emily Kramer (Marketing advisor and author of MKT1 Newsletter) and Benoit Garbe (founder of Quint Advisory, former AB InBev US CMO, and former Kantar executive). Distinguished leaders with unparalleled expertise in product development, go-to-market strategies and leadership growth, the board will play a crucial role in guiding Tracksuit toward achieving its vision of having Tracksuit's brand data in every boardroom.
"As we embark on a pivotal year for Tracksuit, the exceptional expertise of Tim, Emily, and Benoit will be game-changing in driving our vision forward and challenging the norms of brand strategy," said Connor Archbold, Tracksuit's Co-Founder & Co-CEO. "Building this Advisory Board is a milestone moment for us, and these three brilliant, hungry, and kind leaders will play a key role in propelling Tracksuit toward our bold ambitions."
Having invested in Tracksuit in its Series A investment round in 2024, Tim Brown, the co-founder of Allbirds, brings a unique blend of brand-building expertise and experience scaling a company from concept to 1,000+ employees. With a deep understanding of the challenges faced in creative brand building, especially in the data-driven marketing world, Tim is also passionate about fostering high-performance cultures. Brown shared: "Tracksuit is poised to transform brand tracking with a tech-forward approach, challenging the outdated, slow methods of the past. I'm excited to support their mission to build brands that truly matter and cultivate a high-performance culture along the way."
Also an existing investor in Tracksuit, Emily Kramer brings deep expertise in marketing strategy and organizational design, with a proven track record of building high-impact marketing teams at startups like Asana, Carta, and Ticketfly. As seasoned advisor and investor, she has worked with dozens of startups, helping them navigate the challenges of marketing leadership and brand growth. Kramer shared: "Tracksuit is reimagining how marketers measure success, making brand tracking more accessible and actionable. As a marketer, I'm thrilled to support a team that's transforming how we think about and invest in brand."
As a former Managing Director of Kantar Consulting, Benoit Garbe brings a wealth of expertise in brand tracking and market research consultancy to the Tracksuit Advisory Board. With a career spanning across the U.S., Europe, Africa, the Middle East, and Asia Pacific, previous roles also include Chief Marketing Officer and Chief Strategy Officer at AB InBev, providing Benoit with a deep understanding of how distinctive brands drive growth with the ability to connect strategy, data, and execution. His expertise in making marketing more consumer-centric and data-driven aligns perfectly with Tracksuit's vision of offering agile, accessible, and AI-powered solutions. Garbe commented: "Tracksuit embodies everything I look for: bold ambition, innovative solutions, and a team of driven yet deeply human leaders. I'm thrilled to contribute to their mission of redefining brand measurement."
This establishment of Tracksuit's Global Advisory Board comes on the heels of a year of record-breaking success for the company. Tracksuit topped over $12 million in annual recurring revenue in 2024, serving more than 650 customers globally, and is yet to close out its fourth year in business.
About Tracksuit
Founded in 2021 by Co-CEOs Matt Herbert and Connor Archbold, Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from brand marketing experts, CMOs and CSOs, to CEOs and CFOs. Trusted by hundreds of modern consumer brands around the world including MGM Resorts, The RealReal and Momofuku, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.
Tracksuit is growing quickly with 120-plus employees and offices in New York City, Auckland, Sydney, and London.
Learn more at www.tracksuit.com.
Media Contact
Danielle Montana, Tracksuit, 1 8568994882, [email protected], gotracksuit.com
SOURCE Tracksuit
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