Triplelite, the innovative LED flashlight brand, achieved a rare milestone by securing a deal on ABC's Shark Tank. This groundbreaking moment highlights not only Triplelite's revolutionary product but also the critical role of Deal Design in crafting its brand identity and packaging.
SAN DIEGO, Jan. 23, 2025 /PRNewswire-PRWeb/ -- Triplelite, the innovative LED flashlight brand, achieved a rare milestone by securing a deal on ABC's Shark Tank. This groundbreaking moment highlights not only Triplelite's revolutionary product but also the critical role of Deal Design in crafting its brand identity and package design.
Appearing on Shark Tank is an extraordinary accomplishment. Out of 40,000+ annual applicants, only 150 entrepreneurs are invited to pitch, and fewer than 100 make it into the studio to film. Even less actually air. With fewer than 25 businesses per season successfully airing, the odds of securing a deal are staggeringly low at just 0.06%.
Triplelite founders Nancy and Ron Pritchett, with their patented 180-degree LED flashlight, caught the attention of the Sharks during Season 16, Episode 8. Their product solves a common problem: the narrow beam of traditional flashlights. Triplelite's patented design lights up the entire field of view, eliminating the need to swing the flashlight to illuminate dark areas. This innovation positions Triplelite as a true category disruptor.
David Deal, Principal Creative Director at Deal Design, recognized the product's potential early on. "After 25 years of developing hundreds of retail brands, I've noticed a common factor to success–and its independent of how great our creative work is. A successful product must solve an existing problem in a unique and effective way. Triplelite's 180-degree beam redefines what a flashlight should do, setting a new bar for performance in the category," Deal explained.
In 2020, Deal Design developed Triplelite's brand identity, including the logo, visual system, and package design. This comprehensive branding strategy helped pave the way for Triplelite's rapid retail expansion into major stores like Ace Hardware, Walmart, Big 5 Sporting Goods, and Home Depot. With the Shark Tank deal, the company is poised for exponential growth.
"A key to creating a retail category leader is logo and package design that steps out in a unique direction–away from the competitive pack. That takes confidence that only comes from experience, and that's what we brought to Triplelite". – David Deal
Triplelite's success underscores the power of strategic branding and package design in transforming innovative ideas into retail success.
Season 16, Episode 8 is available on ABC Network.
For more information, visit Deal Design or Triplelite.
Media Contact: David Deal, Principal Creative Director - Deal Design
Media Contact
David Deal, Deal Design, Inc., 1 7604923757, [email protected], https://dealdesign.com/estimate/
SOURCE Deal Design, Inc.
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