The disruptive, solutions-oriented brand re-engineered bras to meet the needs of consumers with a makeover that challenges the status quo.
TAMPA, July 19, 2023 /PRNewswire-PRWeb/ -- Wherewithal, the brand revolutionizing bras, is a recipient of a U.S. patent for its innovative design. The brand challenges the industry status quo with a solutions-oriented design and inclusive styles at accessible price points.
Founder Danielle Rushton has completely disrupted the apparel industry. She trusted her notion that most women were like her and was frustrated with finding a bra that actually fits them and is comfortable. It has paid off with an invention that solves a common problem and re-engineers how bras are constructed.
After years of trying on countless strapless bras that kept slipping down, Rushton decided to make her own. Her first prototype involved two adjustable straps sewn across the back of the bra to provide more flexibility and adjustability to fit women's different body types better. Showing this bra to women in the area, Rushton received endless positive reviews, which showed her that she was not the only one experiencing the issues she faced with trying to find the right bra.
"We're excited to have received a U.S. utility patent recognizing our forward-thinking design," said Rushton. "I've worked long and hard to devise a better way to fit today's women for bras, ensuring that comfort, quality and ease are top of mind, even though I had no fashion or design experience when I began! No one will argue that bra designs need a serious makeover. Modern women deserve better and they've found it in Wherewithal."
The patented design can be seen in The EveryWhere Strapless Bra, a best-seller with a bra you can personalize for the first time. Designed to stay put because of the adjustable double back bands supporting both the under and upper bust simultaneously, Wherewithal's strapless bra has completely changed the bra game by providing women with the first bra they can truly tailor to their bodies.
For more information, visit http://www.shopwherewithal.com.
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About Wherewithal:
We re-engineered the bra design, replacing hook and eye closures with our signature adjustable backband. This personalization modernizes the bras experience, updating it with the freedom to fluctuate, to change, and to fit you, however you need it to.
Media Contact
Vanessa O'Brien, ChicExecs, 5125570149, Vanessa@teamchicexecs.com
SOURCE ChicExecs
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