NYC area business technology consultant shares six reasons why your marketing emails end up in spam and how to ensure email delivery—in a new article from eMazzanti Technologies
HOBOKEN, N.J., Sept. 7, 2022 /PRNewswire-PRWeb/ -- A NYC area business technology consultant and email deliverability expert shares why business marketing emails end up in spam in a new article on the eMazzanti Technologies website. The informative article first lists six reasons why emails end up in spam, including the violation of spam laws, design problems, an outdated email list, and links and attachments.
The author then addresses steps to improve email deliverability, such as getting permission before sending and including an unsubscribe option. She also urges readers to follow email best practices for copy and design, conduct regular email list maintenance and ensure proper authentication.
"To ensure that future email marketing campaigns deliver results, learn why your emails end up in spam folders," stated Jennifer Mazzanti, CEO, eMazzanti Technologies. "Then follow a few basic guidelines to help keep you in the inbox and promote customer engagement."
Below are a few excerpts from the article, "Why Your Emails End Up in Spam…and How to Keep Them in the Inbox."
6 Reasons Why Emails End Up in Spam
"Users hate spam. Consequently, governments and email services have begun to crack down. Spam filters look at not only the structure of the email itself but also the sender identity and previous engagement rates. If your emails keep going to the spam box, one of the following may prove the reason."
1. "You have violated spam laws – The Federal Trade Commission (FTC) rules require marketing emails to include an unsubscribe option. Additionally, From lines and subjects must be accurate and relevant, and the email must include a legitimate physical address."
2. "Your email looks like spam – Certain design and copy elements will alert spam filters. This includes poor spelling or grammar, as well as the use of too many images or trigger words like 'free gift' or 'earn $.'"
Get Permission Before Sending
"Never send unsolicited emails. This means that recipients need to give permission first. Many businesses include an opt in checkbox when users create an account. Additionally, popup forms on a website home page or product page allow potential customers to sign up for emails. Resist the temptation to purchase email lists."
Engage Email Deliverability Experts
Email plays a significant role in business marketing strategy. Choosing the right email tools and services helps to secure the business' reputation and get the most out of email marketing. Contact the email experts at eMazzanti Technologies today to improve email deliverability and email security.
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About eMazzanti Technologies
eMazzanti's team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, expertly providing advanced retail and payment technology, digital marketing services, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring, and support.
eMazzanti has made the Inc. 5000 list 9X, is a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP, NJ Business of the Year and 5X WatchGuard Partner of the Year! Contact: 1-866-362-9926, [email protected] or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.
Media Contact
Kent D Sorensen, eMazzanti Technologies, 14803345403, [email protected]
SOURCE eMazzanti Technologies
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