LOS ANGELES, Oct. 29, 2018 /PRNewswire-PRWeb/ -- Butter Cloth™, creator and maker of the world's most comfortable shirt, today announced that it has accepted a $250,000 offer for seed funding from Robert Herjavec, during an appearance Sunday, October 28, 2018 on ABC's Shark Tank. The funding will facilitate Butter Cloth's market expansion and development of new products.
"I've never seen a shirt like this built with long-fiber cotton. It's something you just have to feel to believe. And then when you wear it, you're a customer for life. That's why I backed Butter Cloth," said Robert Herjavec, one of North America's most recognizable business leaders, star on Shark Tank, and CEO of Herjavec Group.
Butter Cloth shirts have been designed and engineered to offer Friday night sharpness with Sunday morning comfort. The label's shirting is made out of a proprietary fabric that offers supreme breathability and stretch, and are finished inside and out, creating a T-shirt feel in a collared dress shirt format. The shirts currently come in solids, plaids and geometric shape patterns, which are also designed in house.
"Although we only launched Butter Cloth in November 2017, the design and experience we offer with our clothes has been a dream of mine since I was a young boy working in my family's tailor shop in Vietnam," said Danh Tran, head designer and creator of Butter Cloth. "I've always hated scratchy restrictive dress shirts and knew there was a better way to create a polished look without sacrificing comfort. This investment will help us continue sharing my vision with the world."
Butter Cloth is Tran's first independent venture after serving as head designer for the mixed-martial-arts lifestyle brand Affliction, headquartered in Seal Beach, Calif. Prior to Affliction, Danh also held design positions with Hause of Howe, 7 for All Mankind and Mattel.
"Much like my own, Danh's broad background makes him a renaissance man. It's a fact you can see and feel in the clothes," said Metta World Peace, Butter Cloth's first investor. "It's great that Robert fell in love with the shirt as quickly as I did, and I'm sure the world will as well."
About Butter Cloth™
Butter Cloth shirts are unlike anything on the market. Butter Cloth fabric is made of the good stuff - 100% natural, sustainable, long fiber cotton. And instead of traditional weaving, these silky yarns are knitted together using a unique double-sided manufacturing process, resulting in a fabric that is heavenly soft on both sides. Its incredible 6-way stretch and breathability delivers maximum movement and comfort, while keeping you warm in winter and cool in the summer – with wrinkle-free convenience.
For more information, visit http://www.buttercloth.com.
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Media Contact
Maggie Habib
mPR, Inc. for Butter Cloth™
[email protected]
310.916.6934 direct
SOURCE Butter Cloth
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