Brian Murphy Group launches Higher Education Course Adoption Database Discovery
Brian Murphy Group has developed the most complete, up-to-date and accurate market intelligence solution for higher education. Discovery reports on textbook adoption by ISBN, title, publisher, author, school, campus, department, course, section, instructor and email, and enrollment size.
ROSWELL, Ga., April 15, 2019 /PRNewswire-PRWeb/ -- Brian Murphy Group is proud to announce the release of the proprietary course adoption database Discovery. Designed to serve the higher education publishing industry, Discovery will help publishers work more effectively in all aspects of an ever-evolving industry.
"Our team spent three years developing a higher education database to suit the needs of publishing industry professionals. Because our team has 30+ years of publishing experience we identified the kind of data that was missing from both current and previous database providers. Customers who are looking to analyze data for market research or who are looking to reach new professors will find the information in Discovery timely, accurate and powerful." - Brian Murphy, President BMG
Discovery was developed by a team of publishing industry professionals to provide instant access to reliable book-in-use and instructor email data. Publishers can now produce comprehensive market share reporting, develop informed sales strategies, tactics, and territory goals, and deploy lower-cost, highly targeted email campaigns to a much larger pool of instructors with the click of a button. Discovery takes the guess work out of the publishing data landscape which allows your team to spend less time searching and more time selling.
By reporting on textbook adoption by ISBN, title, publisher, author, school, campus, department, course, section, instructor and email, and enrollment size, Discovery provides the business intelligence that Editorial, Marketing, and Sales teams require to drive more effective use of corporate resources and increase profits.
Brian Murphy Group provides enterprise grade technology solutions to the higher education publishing market to drive operational efficiency, profitability and achievement of strategic goals. For more information about the Brian Murphy Group please our website. https://www.bmurphygroup.com/
For information and a comprehensive overview of how Discovery can impact your business please contact Brian Murphy.
SOURCE Brian Murphy Group
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